Global Facebook Growth & Strategy Lead (Remote)

HolidayPirates Group; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

MacBook provided

Home office allowance

Tax-free monthly card

Urban Sport Club membership

Mental health sessions

Volunteer days (2)

Training budget

Private travel insurance

Pension scheme option

Corporate discounts

Job summary

HolidayPirates Group is seeking a senior Facebook Growth Lead to steer our cross-market strategy across the US and Europe. You will own KPI frameworks, drive growth tests, and manage reporting dashboards to uncover actionable learnings for markets worldwide.

In this remote-friendly role, you’ll collaborate with content and marketing teams to shape posting guidelines, optimize algorithm performance, and translate business goals into concrete OKRs across markets.

Qualifications

• 5+ years growing organic reach on Facebook across several markets.
• Experience owning a channel strategy end to end, from KPI framework to execution guidelines.
• Strong analytical skills: GA4, Looker Studio, Excel/Sheets, UTM and tagging logic.
• AI curiosity: you use AI tools (e.g. ChatGPT, Gemini, Claude) to sharpen your ideas and work more efficiently.
• Fluent in English; another language from one of our markets is a plus.

Responsibilities

• Define where we stand on Facebook and why. Set how the platform is used across markets: purpose, posting frequency, post types (Reels, Stories, link posts, carousels, Groups, broadcast channels), brand voice and community management guidelines.
• Turn business objectives into Facebook OKRs and targets that market teams can actually aim at.
• Optimise for the algorithm. Adopt new features and formats early.
• Hunt trends proactively, start tests, align with markets, and document and report the results.
• Own Facebook analytics and reporting: UTM parameters, tagging, and dashboards that let markets draw their own learnings.
• Find the patterns in what works and what doesn’t. Collect learnings from every market and turn them into clear, data-backed recommendations.
• Define what a strong Facebook post looks like (hooks, captions, formats, link strategy) and write the guidelines behind it together with our content team.
• Give strategic input on creative and copy for campaigns so they support channel and business goals.
• Be the go-to person for Facebook and run regular reviews with the market teams.
• Facilitate regular cross-market meetings and monthly strategic reviews with market social managers and leads, and agree on clear next steps.
• Handle escalations: flags, reports, appeals, suspensions and their documentation. Co-manage the Meta partner relationship.
• Own the Facebook tool stack (e.g. Fanpage Karma, Meta Business Suite): evaluate, choose and roll out tools that help markets and the global team work efficiently

Skills

Facebook growth

Channel strategy

Analytics

AI curiosity

Communication

English fluent

Tools

Meta Business Suite

Fanpage Karma

Job description

HolidayPirates Group is seeking a senior Facebook Growth Lead to steer our cross-market strategy across the US and Europe. You will own KPI frameworks, drive growth tests, and manage reporting dashboards to uncover actionable learnings for markets worldwide.

In this remote-friendly role, you’ll collaborate with content and marketing teams to shape posting guidelines, optimize algorithm performance, and translate business goals into concrete OKRs across markets.