Global Experiential Marketing Manager

Waymo LLC; Los Angeles (CA); Hybrid; USD 210,000 - 259,000; Full time

Job summary

Waymo is seeking an experienced experiential marketing leader to drive high-impact initiatives from Los Angeles or New York, reporting to the Global Experiential Marketing Lead. You will shape immersive brand experiences that build public trust in autonomous technology.

The role requires 10+ years in events, deep regional knowledge, and strong sponsorship negotiation skills. You will manage budgets, lead cross-functional teams, and deliver premium activations while scaling the program.

Qualifications

• 10+ years in an event-specific role in the US.
• Deep knowledge of the region's experiential landscape.
• Extensive experience navigating the event sponsorship ecosystem.
• Exceptional project management and organizational skills.
• Roll-up-your-sleeves mentality across ops, creative, or logistics.
• Ability to balance high-level strategy with hands-on execution.

Responsibilities

• Spearhead US and select global experiential marketing strategies.
• Oversee sponsorships and partnerships from identification to on-site activation.
• Define end-to-end event strategy, formats, scale, and measurement.
• Translate brand strategy into immersive, world-class experiences.
• Lead sponsorship deal structuring and cross-functional negotiations.
• Mobilize leaders and teams to execute priorities at pace.
• Manage program budgets and vendor negotiations for premium activations.

Skills

Event management

Negotiation

Budget management

Cross-functional

Brand experiences

Job description

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo's fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role based in Los Angeles or New York, you will report to the Global Experiential Marketing Lead.

You Will:

• Spearhead US and select global experiential marketing strategies, driving high-impact initiatives from concept through execution.
• Oversee the end-to-end lifecycle of sponsorships and partnerships, leading property identification, strategic alignment, commercial negotiations, and on-site brand experiences.
• Drive end-to-end event-based strategy defining target audience segments, determining optimal event formats and scale, and establishing clear measurement frameworks to drive business impact.
• Serve as the steward of Waymo's brand vision, translating brand strategy into immersive, world-class experiences that foster public trust in autonomous technology.
• Lead event sponsorship deal structuring and contract negotiations partnering with cross-functional partners, legal and finance teams to maximize asset value, ensure favorable commercial terms, and protect brand interests across all agreements.
• Mobilize leadership and cross-functional teams behind event priorities, securing rapid approvals through clear, proactive communication to execute at speed.
• Manage program budgets with attention to detail, optimizing resource allocation and vendor negotiations to deliver premium activations with high cost-efficiency.

You Have:

• 10+ years in an event specific role leading high-impact experiences in the US.
• Deep knowledge of the region's experiential landscape, with a strong understanding of regional event industry trends and audiences.
• Extensive experience navigating the event sponsorship ecosystem, with a proven ability to evaluate value, negotiate high-stakes agreements, and oversee seamless on-site asset delivery.
• Exceptional project management and organizational skills, with the ability to manage multiple complex initiatives simultaneously.
• A roll-up-your-sleeves mentality with the flexibility to jump into operational, creative, or logistical functions to keep projects moving forward as we scale the team.
• A natural ability to balance high-level strategy with hands-on tactical execution, seamlessly pivoting across shifting priorities and expanding project scopes.

We Prefer:

• Global sponsorship experience.
• Experience in the autonomous vehicle, mobility, or a similarly highly regulated, pioneering technology sector.
• Experience thriving in a fast-paced, high-growth environment.

Travel Requirements:

• 30% - Willing to travel globally as required

The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.

Waymo employees are also eligible to participate in Waymo's discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.

Salary Range$210,000—$259,000 USD