Global Experiential Brand Lead

Nike Inc

Beaverton (OR)

Hybrid

USD 120,000 - 170,000

Full time

3 days ago
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Job summary

Nike Inc. is seeking an Expert to lead seasonal experiences across retail, live events, digital and hybrid formats.

You will partner with Senior Creative Directors, Design Directors, Designers, Retail, Brand and Digital Marketing, Concepts and Innovation, Production and Operations teams, agencies, and external partners to shape emotionally resonant campaigns. You will guide cross-functional teams through ambiguity, translate brand priorities into immersive activations, and drive innovative

Qualifications

  • Bachelor’s degree in design or related field, or equivalent combination of education, experience, or training.
  • Minimum 8 years’ experience
  • Creative and Project Leadership – Inspires and guides creative teams through ambiguity and complexity.
  • Mastery of Experiential & Retail Knowledge – Deep expertise in the discipline, an innovative mindset, and strong attention to detail.
  • Passion for Sport & Culture – Lives at the intersection of sport, creativity, and culture, with a keen eye for trends, communities, and narratives that inspire innovative Brand Experiences.
  • Strategic Communication – Presents ideas and concepts with clarity and confidence to stakeholders and leadership.
  • Collaboration & Influence – Builds trust across cross functional and external partners; works as a collaborative driver.
  • Entrepreneurial Drive – Proactively identifies opportunities and drives innovation.
  • Craft Obsession – High attention to detail, delivering flawless execution.

Responsibilities

  • Lead seasonal experience projects end to end, partnering with cross functional teams and guiding project squads through execution.
  • Translate brand priorities and sport moments into integrated seasonal activations that deliver physical, digital, and hybrid experiences.
  • Contribute to and present in creative reviews, providing clear, constructive feedback to peers and partners.
  • Lead the execution of design and innovation across seasonal retail, live events, digital, and hybrid experiences.
  • Prototype, pilot, and scale new forms of digital and physical Brand Experiences, tapping into Nike’s innovation engine and external partnership resources.
  • Keep Nike at the forefront of cultural, creative, and innovation trends by bringing insights, fresh talent, and external creative partners into seasonal design work.

Skills

Project leadership
Experiential knowledge
Strategic communication
Collaboration & influence
Entrepreneurial drive
Craft obsession

Education

Bachelor’s degree in design or related field

Job description

Nike Inc. is seeking an Expert to lead seasonal experiences across retail, live events, digital and hybrid formats.

You will partner with Senior Creative Directors, Design Directors, Designers, Retail, Brand and Digital Marketing, Concepts and Innovation, Production and Operations teams, agencies, and external partners to shape emotionally resonant campaigns. You will guide cross-functional teams through ambiguity, translate brand priorities into immersive activations, and drive innovative

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