Global Entertainment Brand Partnerships Activation Sr Specialist, Video Strategy and GTM

Amazon; New York (NY); On-site; USD 104,000 - 185,000; Full time

Job summary

Join a dynamic team at a leading global entertainment brand, where you'll be at the forefront of video strategy and brand partnerships. This exciting role involves managing high-profile projects and ensuring top-notch client service while collaborating across departments to drive innovative advertising solutions. With a focus on premium video sponsorships, you'll leverage your strategic leadership skills to enhance the customer experience and foster strong relationships with brand marketing and agency clients. If you're passionate about video advertising and thrive in a fast-paced environment, this is the perfect opportunity to make a significant impact.

Benefits

Medical Benefits

Equity Options

Sign-on Bonuses

Flexible Work Hours

Diversity and Inclusion Programs

Qualifications

• 6+ years of program management experience with a focus on client satisfaction.
• Strong background in video advertising and brand partnerships.

Responsibilities

• Manage projects and ensure high client satisfaction and renewal rates.
• Develop and execute strategies for video sponsorship products.

Skills

Program Management

Strategic Leadership

Data Analysis

Client Services

Project Delivery

Sponsorships

Integrated Marketing

Tools

Amazon DSP

Amazon Ad Server

Amazon Marketing Cloud

Amazon Publisher Services

Job description

Global Entertainment Brand Partnerships Activation Sr Specialist, Video Strategy and GTM

Job ID: 2871447 | Amazon Advertising LLC

Amazon Ads is the advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek an Activation Sr. Specialist lead to join the Global Entertainment Brand Partnerships team, whose primary role is to ensure all campaigns and their associated components (branded content, custom extensions, etc.) are flawlessly executed and provide the highest level of white glove service to brand marketing and agency clients. This role will support internal sales solutions and operations, interfacing between Amazon Ads Sales, Product, and Ad Ops to develop cross functional operations and tooling, supporting 15+ Prime Video Ads locales. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. The Brand Partnerships Activation Sr. Specialist comes with a background in video and advertising to support the long-term Sponsorships and Branded Entertainment strategy. They will be responsible for supporting several senior level mechanisms including CPRs (Critical Program Reviews), and WBRs (Weekly Business Reviews).

Key job responsibilities

1. Ensure best-in-class project management and client services on executed deals, with a clear focus on client satisfaction and renewal rates.
2. Support the vision, value proposition, planning, and packaging solutions to grow our video GTM approach across video sponsorship products.
3. Assist in regional training development for sales enablement execution.
4. Evaluate and institute Key Performance Indicators and key metrics that will support continuous improvement; consistently evolve KPIs in a changing environment and rapidly prioritize and reprioritize based on strategic goals and industry trends.
5. Create or optimize necessary workflows and internal communication for Activation (inter- and intra-departmental) for maximum efficiency, productivity and effectiveness.
6. Build and streamline back-end processes that further support and scale the business.
7. Ensure usage of top notch systems, tools and technology.
8. Establish and evolve team policies and procedures.

A day in the life

The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around how Amazon approaches video-led brand partnerships. This specialist will partner cross-functionally across leaders within Amazon Ads, Prime Video, and Amazon MGM Studios.

BASIC QUALIFICATIONS

• 6+ years of program or project management experience.
• Experience owning program strategy, end to end delivery, and communicating results to senior leadership.
• Experience using data and metrics to determine and drive improvements.
• Minimum of 6+ years of experience in sponsorships, brand partnerships, integrated marketing, or related roles, in the video advertising or streaming industry.
• A strong track record in developing, launching & executing premium video sponsorships.
• A self-starter with demonstrated ability to think strategically and creatively about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus.
• Experience working with content creators and show-runners to develop advertising opportunities.
• Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver.
• Proven track record of working with advertising customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution.

PREFERRED QUALIFICATIONS

• Exhibits excellent business judgment.
• Hires great people, develops great people.
• Has relentlessly high standards.
• Thinks strategically, but stays on top of tactical execution.
• Expects and requires innovation of their team.
• Thinks big and has convictions.
• Is action and results oriented.
• Is highly analytical and structured.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers.

If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104,100/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit here.

Posted: December 17, 2024 (Updated about 3 hours ago)