Global Employer Branding & Candidate Experience Specialist

World Bank Group; Washington (District of Columbia); On-site; USD 90,000 - 120,000; Full time

Job summary

World Bank Group, through IFC, seeks an ET Consultant to advance talent attraction across careers site, social channels, and campaigns. The role focuses on authentic storytelling, digital engagement, and candidate experience to attract diverse, global talent.

You will oversee content production, collaborate with teams, and measure campaign performance, using AI-enabled tools to improve efficiency and impact across regions.

Qualifications

• Advanced experience in employer branding, recruitment marketing, or candidate engagement.
• Experience developing campaigns for diverse, global audiences.
• Strong portfolio of multimedia work including video, photography and design.
• Proficiency with Adobe Premiere Pro, Final Cut Pro, InDesign, Photoshop, Canva.
• Experience managing website content and candidate journeys.
• Strong social media strategy and campaign performance measurement.
• Ability to translate complex information into clear, inclusive content.

Responsibilities

• Maintain and evolve employer branding content aligned with EVP and brand standards.
• Support modernization of Careers website content governance and multilingual content.
• Lead creation of Find Your Fit career exploration tool and digital experiences.
• Lead multimedia projects including videos, employee stories, photography, webinars.
• Produce and edit video, photography, graphics, and content assets for campaigns.
• Develop storytelling content showcasing employee experiences and country office impact.
• Manage content across careers platforms and recruitment materials.
• Design and deliver targeted recruitment marketing campaigns.
• Support virtual events and outreach campaigns for priority talent pools.
• Collaborate with teams to translate hiring priorities into integrated campaigns.
• Centralize branding materials in repository for global use.
• Monitor website performance and campaign metrics; propose improvements.
• Apply AI-enabled tools to content development and optimization.
• Support talent outreach and other projects as needed.

Skills

Multimedia production

Video editing

Photography

Graphic design

Digital content production

Storytelling

Social media strategy

Editorial judgment

Education

Master's degree in communications/marketing/public relations/digital media

Tools

Adobe Premiere Pro

Final Cut Pro

Adobe InDesign

Photoshop

Canva

Job description

World Bank Group, through IFC, seeks an ET Consultant to advance talent attraction across careers site, social channels, and campaigns. The role focuses on authentic storytelling, digital engagement, and candidate experience to attract diverse, global talent.

You will oversee content production, collaborate with teams, and measure campaign performance, using AI-enabled tools to improve efficiency and impact across regions.