Global Employer Brand Content Leader

PepsiCo; Purchase (NY); On-site; USD 80,000 - 134,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Retirement plan

Employee assistance program

Paid time off

Job summary

PepsiCo is seeking a Global Employer Brand Content lead to shape stories for professional and tech talent across markets, owning strategy, localization, and platform choices. You’ll partner with Editorial, Recruitment Marketing, Talent Acquisition, and agencies to ensure a unified voice, strong storytelling, and global-to-local consistency.

This hands-on role combines strategy with execution, requiring excellent writing, stakeholder management, and the ability to turn ideas into compelling

Qualifications

• 5–7 years in social media strategy or employer branding.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven storytelling and editorial craft across content formats.
• Ability to develop global social content strategies with regional alignment.
• Strong understanding of social media channels and formats.
• Excellent stakeholder management and cross-functional collaboration.
• Analytics knowledge to inform editorial decisions.

Responsibilities

• Lead global social content strategy and activation planning.
• Localize content for anchor markets while maintaining global alignment.
• Oversee content formats for LinkedIn, Instagram, Glassdoor, TikTok, YouTube, and career sites.
• Govern the global social content calendar across campaigns and cohorts.
• Guide global-to-local deployment and ensure consistent storytelling.
• Develop playbooks and content franchises with best practices.
• Collaborate with internal teams and external agencies; ensure legal compliance.
• Analyze performance and refine editorial strategies; report findings.

Skills

Global content strategy

Social media platforms

Editorial storytelling

Stakeholder management

Cross-functional collaboration

Analytics & performance tracking

Global-to-local execution

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

CMS

Job description

PepsiCo is seeking a Global Employer Brand Content lead to shape stories for professional and tech talent across markets, owning strategy, localization, and platform choices. You’ll partner with Editorial, Recruitment Marketing, Talent Acquisition, and agencies to ensure a unified voice, strong storytelling, and global-to-local consistency.

This hands-on role combines strategy with execution, requiring excellent writing, stakeholder management, and the ability to turn ideas into compelling