Global Digital Marketing Executive

Dorchester Services

United States

Hybrid

USD 120,000 - 180,000

Full time

6 days ago

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Benefits offered by this job

Refer a friend bonus

World class development opportunities

Social events throughout the year

Free Workday Lunches

Cycle to work scheme

Discount platform access

Competitive retirement scheme

Job summary

Dorchester Collection seeks a Global Digital Marketing Executive to lead CRM, paid search and social campaigns across multiple markets. You will optimise performance, coordinate global CRM activity and collaborate with hotel teams for tailored guest communications.

You will analyse data in GA4, drive innovations in personalisation and automation, and partner with agencies to maximise revenue while maintaining brand integrity. Hybrid work from global offices with travel as required.

Qualifications

Experience in performance marketing and CRM in luxury hospitality, travel, or premium lifestyle brands.
Hands-on expertise across Google Ads, Meta Business Suite, programmatic (DV360 or similar), and enterprise CRM platforms.
Experience with a project management tool like Click Up, Monday.com or equivalent.
Fluent in GA4; able to pull and interpret data and translate it into actionable commercial decisions.
Experience with multi-property or multi-market campaign planning.
Ability to manage upwards and sideways across hotel commercial teams with multiple stakeholders.
Strategic thinker balancing brand integrity with revenue ambition.
Degree in marketing, business, or related field, or equivalent commercial experience.
Self-starter with initiative and strong organisational skills.

Responsibilities

Oversee and optimize global digital marketing activity across CRM, paid search, paid social and wider channels.
Coordinate CRM campaigns across platforms, including audience segmentation, testing, deployment and QA.
Collaborate with hotel teams on content, targeting and creative development for guest communications.
Monitor, analyse and report CRM campaign performance with actionable insights.
Coordinate paid media campaigns with agency partners, ensuring on-time delivery and budget adherence.
Report on paid media performance and support ongoing optimisation efforts.
Support CRM innovation initiatives like personalisation and automation.
Contribute to broader digital projects to enhance guest engagement across channels.

Skills

Performance marketing

CRM programs

Google Ads

Meta Business Suite

Programmatic DV360

Enterprise CRM (Salesforce/Mkt Cloud)

Project management

GA4 analytics

Multimarket planning

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

DV360

Salesforce Marketing Cloud

Adobe Campaign

ClickUp

Monday.com

Job description

We care about your career and are known for having the absolute best people in the industry. When you join us as a Global Digital Marketing Executive you start a unique opportunity to become celebrated as the very best in your field. You'll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story., As a Global Digital Marketing Executive for Dorchester Collection, here are just some of the great benefits you will receive:

Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
50% off at bars and restaurants within all our Dorchester Collection hotels, Be responsible for the execution and optimisation of global digital marketing activity across CRM, paid search, paid social and wider digital marketing channels, ensuring guests receive nothing but the best experience.
Manage and maintain the global CRM communications calendar in collaboration with hotel marketing teams, ensuring campaigns are aligned with business priorities and commercial objectives.
Act as the primary point of contact and liaison between the global team and hotel stakeholders for the coordination of campaign planning, content development and deployment schedules.
Manage and execute all CRM campaigns through designated marketing platforms, including Microsoft Dynamics and SevenRooms, covering audience segmentation, campaign set-up, testing, deployment and quality assurance.
Work closely with hotels on campaign content, targeting and creative development to deliver engaging and relevant guest communications.
Monitor, analyse and report on CRM campaign performance, providing actionable insights and recommendations to improve engagement, conversion and commercial results.
Coordinate the execution and optimisation of paid search and paid social campaigns in partnership with appointed agency partners, ensuring campaigns are delivered on time and within budget.
Report on paid media performance, presenting key metrics, trends and recommendations to stakeholders and supporting ongoing optimisation efforts.
Support the Global Digital Marketing Manager in the development and implementation of CRM innovation initiatives, including personalisation, automation and customer journey enhancements.
Contribute to wider digital communication and customer experience projects, helping to identify opportunities to improve digital engagement across channels.
Support the Global Head of Digital on strategic digital projects and initiatives, collaborating with internal and external stakeholders to drive the continued evolution of the digital marketing function.
Embody and promote the company's values of Passion, Personality, Respect, Working Together and Creativity in all aspects of the role.

The items shared are the essence of a day in the life of a Global Digital Marketing Executive, but we'll make sure you are provided with specifics on how we deliver on our vision. The hours of operation for this role are Monday to Friday 9:00am to 5:30pm, based in our corporate office in Knightsbridge, with one day working from home on Fridays.

Previous experience in performance marketing and CRM in luxury hospitality, travel, or premium lifestyle brands
Hands‑on expertise across Google Ads, Meta Business Suite, programmatic (DV360 or similar), and at least one enterprise CRM platform (Salesforce Marketing Cloud, Adobe Campaign, or equivalent)
Experience with a project management tool like Click Up, Monday.com or equivalent
Fluent in GA4; able to pull and interpret data and translate it into actionable commercial decisions
Experience with multi-property or multi-market campaign planning
Ability to manage upwards and sideways across hotel commercial teams, balancing multiple stakeholders without direct authority
Strategic thinker who can balance brand integrity with revenue ambition
Degree in marketing, business, or related field, or equivalent commercial experience
You have a talent for marketing and apply a methodical and analytical approach to your work.
You are a self‑starter, show initiative and possess excellent organisational and time‑management skills with the ability to multitask and prioritise workload with strong attention to detail.
Communication is what keeps our departments running perfectly. You have great communication skills with a strong customer service ethic.
English is the primary language used by our team. You can comfortably communicate in this language. Additional languages such as French and/or Italian would be an asset.

Our Hotels

We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it. It is, after all, our people that bring our vision to life. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust collaboration and appreciation. Supported by our annual personal development planning, tailored learning opportunities and our Academy programs you will be a part of creating a bespoke experience. Treasured by guests. Cherished by employees. Celebrated worldwide. Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy. The basis of We Care is to create an environment where all of our employees feel valued and respected, allowing positive engagement to prosper. We continually strive to build and nurture a culture where inclusivity is part of our DNA, reflected by our core values of Passion, Personality, Respect, Working Together and Creativity.