Global Digital Marketing Director - 2025939

World Relief; Towson (MD); On-site; USD 105,000 - 120,000; Full time

Benefits offered by this job

Competitive benefits package

Employee discount program

Job summary

World Relief seeks a Global Digital Marketing Director to lead the organization’s digital growth, brand strategy, fundraising and governance across web, email, paid media, and social channels.

This role guides multi‑year roadmaps, partners with fundraising and content teams, and builds the team, processes, and measurement capabilities needed for sustained performance across global offices. A mission‑driven, collaborative leader is ideal.

Qualifications

• 10+ years of progressive digital marketing experience, including substantial strategic leadership responsibility.
• Demonstrated success leading and developing specialized teams and delivering measurable audience or revenue growth.
• Experience with marketing analytics, automation, CRM-connected journeys, and digital marketing technology ecosystems.
• Nonprofit fundraising experience preferred; bachelor’s degree or equivalent relevant experience preferred.

Responsibilities

• Design and execute comprehensive digital marketing strategies across web, email, paid media, and social channels.
• Own multi-year roadmaps and translate them into annual priorities, investments, and measurable outcomes.
• Ensure brand alignment across Global website and US Office sites.
• Oversee digital fundraising roadmaps and donor journeys from awareness to recurring gifts.
• Lead, coach, and develop a multidisciplinary digital marketing team; collaborate with partners across the organization.

Skills

Digital marketing leadership

Campaign strategy

Donor/fundraising marketing

Analytics and reporting

Team leadership

Education

Bachelor's degree or equivalent relevant experience

Job description

Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten? Do you believe in our calling as Christians to welcome the least of these and love our neighbor?

If you answered ’yes’, to any of the above, World Relief, and millions of people around the world need you.

At this pivotal moment in time, we are rapidly expanding and growing our team to meet the increasing needs of our world. We are looking for people who want to use their gifts and talents to make a real and tangible difference in our world and the lives of the suffering.

If you’re looking for a purpose-driven career in which you can grow your talents, while also standing up for the rights of the vulnerable, we want you to join us today.

ORGANIZATION SUMMARY

World Relief is a global Christian humanitarian organization whose mission is to boldly engage the world’s greatest crises in partnership with the church. The organization was founded in the aftermath of World War II to respond to the urgent humanitarian needs of war‑torn Europe. Since then, for 80 years, across 100 countries, World Relief has partnered with local churches and communities to build a world where families thrive and communities flourish.

Today, organizational programming focuses on humanitarian and disaster response, community strengthening and resilience, and refugee    immigrant services and advocacy.

POSITION SUMMARY

World Relief seeks a Global Digital Marketing Director to take on the next stage of World Relief’s digital marketing growth - leading online brand strategy, fundraising, and governance, cross‑channel digital execution, and the organization’s unified global digital presence. Building on an established team, digital channels, and foundational systems, this role sets the long‑term vision for scalable audience growth, digital brand amplification, integrated supporter journeys, and measurable fundraising impact.

The director oversees digital marketing strategy across web, email, paid media, organic social, digital analytics, and digital experience; partners closely with fundraising and content teams and local offices; and develops the people, processes, and measurement capabilities needed for sustained performance. The role combines strategic leadership, financial stewardship, experimentation, and cross‑functional influence to amplify brand, deepen audience engagement, and drive digital fundraising.

As a team leader and experienced strategist, this role reports directly to the Vice President of Marketing & Brand and works closely with the content team and other local fundraising staff throughout the World Relief network. The ideal candidate is solution‑based, kind‑hearted, creative, and enjoys working in a collaborative environment.

ROLE & RESPONSIBILITIES:

Strategy, scale and growth

• Design and execute comprehensive digital marketing strategies that drive awareness, engagement, and conversion across all digital platforms.
• Own and evolve a multi‑year digital marketing roadmap aligned with organizational priorities and fundraising goals; translate it into annual priorities, investments, and measurable outcomes.
• Ensure brand alignment and standards across Global website and US Office child sites
• Identify scalable growth opportunities across existing and emerging channels, audiences, partnerships, and technologies; prioritize based on impact, feasibility, and capacity.
• Guide integrated acquisition, engagement, and conversion strategies while ensuring channel experts have the authority and clarity to execute effectively.
• Manage assigned digital marketing budgets, agency and vendor relationships, and resource allocation; evaluate effectiveness and return on investment.

Supporter lifecycle and fundraising performance

• Oversee the execution of digital fundraising roadmaps across email marketing, SMS/text‑to‑give, paid media, and social channels.
• Craft digital strategies that connect awareness, lead acquisition, nurturing, first donation, recurring giving, retention, and reactivation.
• Partner with marketing and content teams to craft compelling impact stories that convert digital traffic into recurring or one‑time gifts, and strengthen donor journeys and audience segmentation.
• Set shared goals and improvement plans for new donors, qualified leads, online revenue, lead‑to‑donor conversion, and other agreed outcomes.
• Guide rapid, coordinated digital responses to humanitarian emergencies and major campaigns.

Digital experience, platforms and innovation

• Guide the strategic direction for website experience, search visibility, accessibility, and conversion rate optimization, with execution led by appropriate specialists.
• Define marketing requirements and priorities for donation experiences, marketing automation, and platform improvements in partnership with technology and CRM owners.
• Evaluate responsible uses of AI and emerging technologies to improve discoverability, efficiency, personalization, and performance.
• Promote responsible supporter‑data practices and collaborate with designated teams on privacy, security, and compliance.

Measurement, experimentation and operational excellence

• Own the digital measurement framework, including KPIs, campaign tracking standards, attribution approaches, dashboards, and executive reporting.
• Report on real‑time campaign performance, donor acquisition cost (CAC), retention and upgrade rates, andA/B split tests
• Use audience and performance insights to guide investment decisions, uncover friction in supporter journeys, and improve results.
• Build a disciplined experimentation program with clear hypotheses, prioritization, documented learnings, and repeatable optimization practices.
• Stay ahead of emerging digital trends, technologies, and consumer behaviors to keep the brand relevant and competitive.
• Strengthen scalable workflows, documentation, quality assurance, and cross‑training to reduce operational risk and improve consistency.

People leadership and organizational influence

• Lead, coach, and develop an established multidisciplinary team of digital marketing experts; establish clear goals, decision rights, and accountability.
• Build leadership capacity, delegate ownership, and create a culture of trust, collaboration, innovation, and continuous improvement.
• Assess team structure, skills, and capacity as organizational needs evolve; support succession planning and professional development.
• Advise senior leaders and collaborate with Fundraising, Content, Technology, and local‑office stakeholders on integrated priorities, change management, and shared outcomes.

This role is responsible for supervising others and includes responsibilities consistent with supervising employees including but not limited to monitoring daily work activities, tracking and approving timesheets including approving time off, monitoring performance including entering goals, progress check‑ins, and weekly or bi‑weekly check‑ins, documenting performance concerns, entering staff promotions, transitions, and separations in HRIS within required time frame. Managers at World Relief are also considered spiritual leaders and are expected to lead staff in a manner consistent with our Christian values including but not limited to praying with staff, leading devotionals, and fostering a Christian environment in interactions with staff throughout World Relief.

JOB REQUIREMENTS

• Mature and personal Christian faith
• Committed to the mission, vision, and values of World Relief
• Desire to serve and empower the Church to impact vulnerable communities
• Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Association of Evangelicals' For the Health of The Nation document
• 10+ years of progressive digital marketing experience, including substantial strategic leadership responsibility.
• Demonstrated success leading and developing specialized teams and delivering measurable audience or revenue growth.
• Experience with marketing analytics, automation, CRM‑connected journeys, and digital marketing technology ecosystems.

PREFERRED QUALIFICATIONS

• Nonprofit fundraising experience preferred; bachelor’s degree or equivalent relevant experience preferred.

$105,000 - $120,000 a year

World Relief offers a competitive benefits package and employee discount program for full-time employees.

World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well‑being program including leadership and culture, program foundations and execution, and whole person health.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964.