Global Creator Marketing Lead for Gaming

Amazon Games; Culver City (CA); Hybrid; USD 143,000 - 193,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Games is hiring a Senior Creator Marketing Manager to lead the strategy, planning and execution for creator initiatives across the Amazon Gaming portfolio. You will shape a data-driven creator growth program, elevating brand awareness and engagement in the US and globally.

The role requires coordinating with the Head of Social & Creators and scaling creator-led activations across owned and third-party channels to fuel player acquisition and community love.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Responsibilities

• Develop and implement creator content strategy across brand channels as well as third-party, creator-led handles.
• Build and maintain a global creator content calendar that aligns social activations with game launches, live-service events, cultural moments, and tentpole campaigns.
• Support and implement paid boosting creator content strategy aligned with the paid media team.
• Evaluate and select content that aligns with brand and games strategy and messaging.

Skills

Marketing strategy

Data-driven

Excel/Tableau

Cross-functional marketing

GTM launches

Tools

Excel

Tableau

Job description

Amazon Games is hiring a Senior Creator Marketing Manager to lead the strategy, planning and execution for creator initiatives across the Amazon Gaming portfolio. You will shape a data-driven creator growth program, elevating brand awareness and engagement in the US and globally.

The role requires coordinating with the Head of Social & Creators and scaling creator-led activations across owned and third-party channels to fuel player acquisition and community love.