Global Creator Commerce Leader

Mars

Chicago (IL)

On-site

USD 154,000 - 211,000

Full time

10 days ago

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Benefits offered by this job

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Job summary

Mars is seeking a Creator Commerce Lead to build a global Mars Commerce Creator Network that drives brand reach and omnichannel sales growth. You will recruit the best food and snacking creators and develop best-practices for creator identification, recruitment, and measurement.

The role sits within the Global Digital Commerce team and collaborates with Brand & Content, Media, and Legal to deliver scalable creator activations across social platforms and retailers, with a strong focus on

Qualifications

Bachelor’s degree required.
MBA or advanced degree preferred.
10+ years in influencer marketing, social/digital commerce.

Responsibilities

Build the Mars Commerce Creator Network and govern it.
Develop Mars-specific creator value proposition to recruit and retain creators.
Identify and onboard specialist agencies and technology to support community interaction and insight development.
Deploy the capability with lead regions and brands in sprints before scaling globally.
Lead creator discovery and vetting to identify high-potential creators in Mars Snacking categories.
Support regions with events to engage creators and onboard them to the Mars Network.
Create onboarding programs to build creator content skills and brand knowledge.
Build feedback loops between performance data and creators to optimize campaigns.
Track network health metrics and develop incentive structures to build loyalty across tiers.
Pioneer new ways to activate creators across platforms and retailers.