Global Creative Director, Brand & Packaging

Popsockets; Broomfield (CO); On-site; USD 165,000 - 180,000; Full time

Benefits offered by this job

20% Bonus potential

Job summary

PopSockets is seeking a Creative Director to lead visual identity and brand campaigns across global markets. This senior role offers substantial creative authority and hands-on leadership across multiple studios, including our US team and a design studio in China.

You will establish briefs, guide packaging and digital merchandising, and partner with product, marketing, and sales to deliver cohesive, commercially grounded creative that scales with our fast-paced product-driven environment.

Qualifications

• 10+ years of creative experience, including 3+ years in a Creative Director or senior leadership role.
• Experience managing creative teams or studios across international locations; China experience is a significant advantage.
• Portfolio demonstrates strong visual craft and conceptual thinking across brand identity, campaigns, packaging, and digital consumer products.

Responsibilities

• Set and steward the visual identity and creative direction of the PopSockets brand across all channels, digital, physical, packaging, retail, and campaign.
• Lead the development of seasonal creative concepts, campaign frameworks, and brand campaigns from brief through execution.
• Maintain a strong, consistent brand POV while pushing creative ambition and keeping the work fresh.
• Partner with the copywriting team and brand voice leads to ensure visual and verbal expression are fully unified.
• Serve as the primary US-side creative lead and day-to-day relationship manager for PopSockets' in-house design studio in China.
• Establish clear creative briefs, feedback frameworks, and quality standards that allow the China studio to operate effectively and at brand across time zones.
• Travel to China regularly to build relationships, align on seasonal priorities, and maintain creative continuity between the US team and the studio.
• Work cross-functionally with product and supply chain teams to ensure the China studio's output integrates cleanly into broader product and brand workflows.
• Lead, mentor, and grow a US-based creative team, setting high standards for craft, collaboration, and creative thinking.
• Build and manage creative processes and workflows that allow the team to move fast without sacrificing quality.
• Foster a creative culture grounded in curiosity, constructive feedback, and accountability.
• Partner with recruiting to grow the team as the business scales.
• Lead packaging design direction across all key markets, US, China, and international, ensuring creative consistency while accounting for market-specific requirements, regulatory needs, and consumer expectations.
• Own the visual merchandising strategy for digital retail environments (virtual merchandising) across PopSockets.com, Amazon, and major wholesale partner platforms globally, including how product is presented, sequenced, and experienced online.
• Partner with the China studio to develop and maintain market-adapted packaging and digital shelf assets that meet both brand standards and local market execution requirements.
• Collaborate with product, sales, and e-commerce teams to ensure packaging and virtual merchandising creative supports sell-through and reinforces brand at the point of decision.
• Establish scalable asset systems and templates that allow regional teams and retail partners to execute within brand guardrails without requiring bespoke creative for every SKU or market.
• Act as a strategic creative partner to marketing, product, and sales, translating business goals into compelling creative strategy.
• Contribute to go-to-market planning for new product launches, seasonal moments, and brand initiatives.
• Present creative work confidently to senior stakeholders and external partners, articulating the strategic rationale behind creative decisions.

Skills

Creative leadership

Packaging design

Virtual merchandising

Brand strategy

Job description

PopSockets is seeking a Creative Director to lead visual identity and brand campaigns across global markets. This senior role offers substantial creative authority and hands-on leadership across multiple studios, including our US team and a design studio in China.

You will establish briefs, guide packaging and digital merchandising, and partner with product, marketing, and sales to deliver cohesive, commercially grounded creative that scales with our fast-paced product-driven environment.