Global Campaign Manager

Siteimprove; New York (NY); Hybrid; USD 115,000 - 144,000; Full time

Benefits offered by this job

Open Paid Time Off

Medical, dental, and vision coverage

401(k) with company match

Job summary

Siteimprove, a US-based tech company, is seeking a Global Campaign Manager to drive end-to-end webinar execution, content distribution, and nurture programs for integrated launches.

You will collaborate with growth marketing, content, and product marketing teams to build structured campaigns, analyze performance, and deliver clear, on-brand copy across channels. Remote or hybrid work is supported with preference for Eastern Time Zone candidates.

Qualifications

• 5+ years of experience in campaign marketing, marketing operations or demand generation, ideally in B2B SaaS.
• Hands-on experience executing webinars and multi-channel campaigns from setup to follow-up.
• Experience building and managing nurture programs in a marketing automation platform.

Responsibilities

• Run webinar execution end to end: build registration pages, invites, reminders and follow-ups; coordinate speakers and timelines; manage platform setup; pass attendee data to sales.
• Distribute content across email, paid, social and partner channels with the content team and digital campaign manager.
• Build and optimize nurture streams; map to audience and buyer stage; test subject lines, offers and cadence to lift engagement and conversion.
• Support integrated launches and campaigns; coordinate with field and product marketing to turn launch plans into multi-channel execution; assist regional teams to apply global campaigns.
• Bring structure to campaigns with clean naming, tracking, UTMs, audience segments and attribution.
• Analyze performance vs goals, identify what's working, and implement mid-flight changes; share clear reporting with stakeholders.
• Write campaign copy for emails, landing pages, invites and promotional content that is clear and on-brand.

Skills

Campaign marketing

Marketing operations

Demand generation

Webinar execution

Tools

HubSpot

Marketo

Eloqua

Job description

Global Campaign Manager

We're looking for a Global Campaign Manager who loves getting campaigns out the door and making them better once they're live. You'll be the execution engine behind our webinars, content distribution, nurture programs and integrated launches.

You’ll report to the Senior Director of Growth Marketing and work closely with our content team, our digital campaign manager, and our field and product marketing teams. You know what good campaign structure looks like, you read the data to decide what to change, and you write clearly. This is a US-based role.

What you will be doing

• Run webinar execution end to end. Build registration pages, invites, reminders and follow-ups. Coordinate speakers and timelines, manage the platform setup, and hand off attendee data so sales can act on it quickly.
• Distribute our content. Get new content in front of the right audiences across email, paid, social and partner channels, working with the content team and our digital campaign manager.
• Build and optimize nurture streams. Set up automated nurture programs in our marketing automation platform, map them to audience and buyer stage, and test subject lines, offers and cadence to lift engagement and conversion.
• Support integrated launches and campaigns. Partner with field and product marketing to turn launch plans into coordinated, multi‑channel execution, from briefs and timelines through go‑live. Assist regional field teams to apply global campaigns to their markets.
• Bring structure to every campaign. Set up campaigns with clean naming, tracking, UTMs, audience segments and attribution so results are easy to measure and compare.
• Analyze and adjust. Track performance against goals, spot what's working and what isn't, and recommend and make changes mid-flight. Share clear reporting with stakeholders.
• Write campaign copy. Draft emails, landing pages, invites and promotional copy that's clear and on brand.

What we will require of you

• 5+ years of experience in campaign marketing, marketing operations or demand generation, ideally in B2B SaaS.
• Hands‑on experience executing webinars and multi‑channel campaigns from setup to follow‑up.
• Experience building and managing nurture programs in a marketing automation platform such as HubSpot, Marketo or Eloqua.
• A clear understanding of campaign structure: segmentation, tracking, UTMs, campaign hierarchy and attribution.
• A strong analytical mindset. You’re comfortable in dashboards and spreadsheets and turn results into specific next steps.
• Strong writing skills, with a track record of clear, concise campaign copy.
• You learn new tools and topics fast and stay organized across many moving parts.
• You collaborate well with content, digital, field and product marketing teams, and you follow through.

What we will love about you

• Experience with webinar platforms such as Sequel.
• Familiarity with CRM data and lead handoff processes, such as Salesforce.
• Experience supporting field marketing or product launches.
• Interest in digital accessibility, SEO or content quality.
• We are open to remote or hybrid work, with a preference for candidates in the Eastern Time Zone.

In addition, we hope you will appreciate:

At Siteimprove, we're committed to supporting your wellbeing both at work and beyond. Our U.S. benefits are designed to help you stay healthy, recharge, care for your family, and plan confidently for the future.

• Rest and relaxation: Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member, plus paid holidays, volunteer leave, parental leave, and our Step Back In program to support a smooth transition back to work.
• Comprehensive benefits: Medical, dental, and vision coverage, Health Savings Account (HSA), Flexible Spending Accounts (FSA), employer‑paid life and disability insurance, employee assistance programs, virtual care, wellness resources, and more.
• Prepare for the future: 401(k) with company matching contributions, life and AD&D insurance, and financial wellness resources to help you plan for the future.

$115,360 - $144,200 a year

Equal employment opportunity, including veterans and individuals with disabilities.

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FedRAMP Authorization Notice for Job Postings

This position may involve access to systems, information, or customer environments that are subject to the Federal Risk and Authorization Management Program (FedRAMP). Where applicable, FedRAMP-related responsibilities will be outlined in the job description.

If the role includes FedRAMP-related duties, candidates may be required to meet the following requirements:

Identity Verification: Candidates must successfully complete federal I-9 employment eligibility verification.

Citizenship/Residency Requirement: Certain roles may be limited to U.S. citizens or lawful permanent residents if job duties include access to controlled systems, environments, or data.

Access Authorization: Employment offers for applicable roles are contingent upon confirmation that the candidate meets the minimum access requirements associated with the FedRAMP authorization level required for the position.

By applying, you acknowledge that, if the role includes FedRAMP-related responsibilities, employment may be subject to these authorization and verification requirements.

Siteimprove is an equal opportunity employer

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.