Global Brand Marketing Director Elevating Storytelling

Starwood-Hotels-4; West Hollywood (CA); On-site; USD 126,000 - 154,000; Full time

Job summary

Starwood Hotels is seeking a Global Brand Marketing Director to shape the marketing roadmap for 1 Hotels, Treehouse Hotels, and Baccarat Hotels. You will lead brand storytelling, develop global campaigns, and guide openings and partnerships, ensuring that property efforts ladder up to a clear, differentiated brand position.

The role requires strategic leadership, strong stakeholder influence, and the ability to balance brand-building with commercial priorities across multiple markets.

Qualifications

• 8–12+ years of experience in marketing, brand, or related roles.
• Experience leading integrated marketing strategy across brand and field functions.
• Strong storytelling, positioning, and cross-functional leadership.
• Ability to influence senior stakeholders and navigate ambiguity.

Responsibilities

• Lead brand-level marketing strategy across priority brands and align with business goals.
• Guide brand storytelling frameworks that extend beyond property-level promotion.
• Lead global campaigns, openings, and major brand moments with GTM plans.
• Set field marketing priorities and ensure local relevance while maintaining brand integrity.
• Partner cross-functionally with creative, communications, social, digital, and property teams.

Skills

Brand strategy

Brand storytelling

Cross-functional leadership

Stakeholder alignment

Marketing leadership

Job description

Starwood Hotels is seeking a Global Brand Marketing Director to shape the marketing roadmap for 1 Hotels, Treehouse Hotels, and Baccarat Hotels. You will lead brand storytelling, develop global campaigns, and guide openings and partnerships, ensuring that property efforts ladder up to a clear, differentiated brand position.

The role requires strategic leadership, strong stakeholder influence, and the ability to balance brand-building with commercial priorities across multiple markets.