Global Brand & Market Strategy Director

IPSEN; Cambridge (MA); Remote; USD 191,000 - 270,000; Full time

Benefits offered by this job

401(k) with company contributions

Medical, dental and vision coverage

Life and disability insurance

Parental leave

Job summary

Ipsen is seeking a Global Marketing Director for Iqirvo to lead the development and execution of the global brand strategy, translating insights into an integrated lifecycle plan. The role partners with Medical Affairs, Market Access, HEOR, Corporate Affairs, Finance and other functions, with a strong emphasis on the U.S.

market and select priority markets. The Director will drive affiliate alignment, manage core campaigns, and enable affiliates to execute global plans while tracking KPIs and

Qualifications

• Minimum of 10 years’ experience in pharmaceutical or biopharmaceutical marketing.
• Experience in rare disease and global marketing.
• Lifecycle management experience across product stages.

Responsibilities

• Develop the global brand strategy for Iqirvo and drive execution across the lifecycle.
• Collaborate with affiliates and cross-functional partners (Medical Affairs, Market Access, HEOR, Finance, Regulatory, Legal).
• Create and implement global campaigns, materials, and KPIs; manage budgets and procurement alignment.

Skills

Global brand marketing

Cross-functional collaboration

Affiliate enablement

Market insights

Lifecycle management

Education

BA/BS in business or life sciences or related field

Advanced degree (MBA/MS/PharmD/PhD)

Tools

Affiliate enablement tools

Job description

Ipsen is seeking a Global Marketing Director for Iqirvo to lead the development and execution of the global brand strategy, translating insights into an integrated lifecycle plan. The role partners with Medical Affairs, Market Access, HEOR, Corporate Affairs, Finance and other functions, with a strong emphasis on the U.S.

market and select priority markets. The Director will drive affiliate alignment, manage core campaigns, and enable affiliates to execute global plans while tracking KPIs and