Global Brand Manager, BHA

Paula's Choice Skincare; United States; Remote; USD 117,000 - 137,000; Full time

Job summary

An established industry player in skincare is seeking a Global Brand Manager to lead the Exfoliation category. This role involves driving innovative marketing campaigns, managing cross-functional execution, and leveraging consumer insights to strengthen brand equity. The ideal candidate will thrive in a dynamic environment, demonstrating strong project management and strategic thinking skills. With a commitment to transparency and community, this company offers a collaborative and inclusive workplace. Join this forward-thinking team to make a significant impact in the beauty industry.

Benefits

Generous paid time off

Learning and development resources

Wellness benefits

Product discounts

Dog-friendly office

Qualifications

• 5+ years in CPG brand management or beauty marketing.
• Strong analytical skills with knowledge of NPD process.

Responsibilities

• Drive innovative marketing campaigns for the Exfoliation category.
• Manage cross-functional teams to ensure timely execution.

Skills

Brand Management

Marketing Strategy

Consumer Insights

Project Management

Analytical Skills

Education

Bachelor’s Degree

MBA

Job description

Join to apply for the Global Brand Manager, BHA role at Paula's Choice Skincare

Join to apply for the Global Brand Manager, BHA role at Paula's Choice Skincare

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a Global Skincare Leader Founded In 1995, Empowers Individuals To Define Beauty On Their Own Terms Through Science-backed Products. Our Mission Comes To Life Through Four Core Values That Guide Our Actions, Decisions, And Impact

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
  
  

Benefits

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?
  
  

Our culture encourages continuous learning and is by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community, we’d love to have you join us.

How You’ll Have an Impact at Paula’s Choice:

You’ll lead Paula’s Choice’s hero category—Exfoliation—by driving innovative 360 campaigns, uncovering consumer insights, and managing cross-functional execution to strengthen brand equity, accelerate growth, and deliver compelling, insight-driven product strategies that resonate globally.

Responsibilities

• Drive the Exfoliation category through a deep understanding of the internal and external landscape.
• Drive the entire process of 360 marketing campaigns for our hero product, BHA from concept creation through execution, ensuring timely delivery, brand consistency, and measurable results.
• Create breakthrough campaigns that push the brand forward while maintaining the brand’s DNA.
• Manage the development and deployment of the launch toolkits containing campaign concept + messaging, claims, content strategy, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts.
• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition and pricing.
• Analyze the potential of new products, line extensions, packaging updates, formula updates and make recommendations based on sales and profit analysis.
• Drive and manage all aspects of innovation from concept creation to 360 launch plans. Includes insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality / cannibalization analysis, 360 communication & POS assets, and prepare presentation/updates at stage gate and monthly Portfolio meeting to all markets.
• Holistic and detail understanding of Exfoliation category in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization.
• Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis.
• Lead cross-functional team ensure on-time executional in-market.
• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment.
• Translate brand strategy into clear themes, 360 campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities. Review US marketing to ensure consistent implementation of campaigns and overall brand strategy & positioning across customer touchpoints.
• Other responsibilities as assigned by your manager.
  
  

The Details

• Location: Remote – Open to U.S. based candidates; West Coast preferred
• Hours: Typical Pacific Time (PST) business hours
• Physical Requirements: Ability to sit and work at a screen for extended periods
• Travel Requirements: Approximately 10%
  
  

What You’ll Bring To The Table

• Bachelor’s Degree required, MBA preferred.
• 5+ years relevant work experience in traditional CPG brand management and/or beauty marketing. Global brand product development is a plus.
• Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
• Strategic thinking for a dynamic category and channel
• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
• Strong project management skills and understanding of NPD process from ideation to execution.
• Self-starter who takes initiative and speaks their mind.
  
  

What Can Help You Really Stand Out

• Skincare product marketing and development experience
• Global marketing experience
  
  

Approximate Salary Range Based on Experience and Location:

$117,000 - $137,000 USD/annually

Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.

Please Note

At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [e-mail]. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

We take your privacy seriously. For details please see our Privacy Notice.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

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