Content Manager, Student Programs

Operation Smile; Virginia Beach (VA); Hybrid; USD 71,000 - 89,000; Full time

Benefits offered by this job

401(k) plan with match

Health insurance

Flexible time off

Remote/Hybrid/On-site options

Company-paid holidays

Job summary

Operation Smile is seeking a Content Manager for Student Programs to lead the strategy and execution of communications for youth-focused initiatives. You will manage digital and print collateral and coordinate outreach to students and internal teams, serving as the primary creative director for the department.

You will supervise the Content Coordinator and interns, mentor staff, and drive training for students in programs like U-Voice and leadership conferences, delivering content across

Qualifications

• Bachelor's degree in related field is required.
• Prior experience in content production and social media.
• Preferred experience working with youth (elementary school through university).
• Experience planning events, conferences, and/or workshops is preferred.

Responsibilities

• Lead development and execution of the Student Programs content and communications strategy.
• Supervise the Content Coordinator and interns with mentorship and performance reviews.
• Coordinate training initiatives for students in programs like U-Voice, We-Voice, and leadership conferences.
• Direct content coverage for leadership conferences, events, and mobility programs; oversee content collection and deployment.
• Oversee creation, editing, and distribution of digital content across websites, social media, blogs, emails, print materials, and merchandise.
• Manage Student Programs social media strategy, calendars, campaigns, and audience engagement.

Skills

Content production

Social media

Youth engagement

Event planning

Education

Bachelor's degree in related field

Tools

Canva

Job description

General Description

The Content Manager, Student Programs is responsible for communicating our mission to stakeholders of empowering youth globally through advocacy, education, leadership and service. The focus of this role is to drive strategy and implementation of a comprehensive communication plan for the Student Programs department, which includes the creation and maintenance of all digital and print collateral and the coordination of deploying all outreach communications to students and internal Operation Smile teams. This role will be the primary creative director for Student Programs, and manages staff and interns in the communication function for the department.

Essential Functions

• Lead the development and execution of the Student Programs content and communications strategy.
• Supervise the Content Coordinator and departmental interns, providing mentorship, performance management, approval of leave and expenses, and regular performance reviews.
• Lead communication training initiatives for students through programs such as U-Voice, We-Voice, leadership conferences, and communication-focused placements, both virtual and on-site.
• Direct communications and content coverage for leadership conferences, events, and international mobility programs, including oversight of content collection, production, and deployment across official channels.
• Oversee the creation, editing, and distribution of digital content across the Student Programs website, social media platforms, blogs, email communications, print materials, and merchandise while ensuring brand consistency and platform-specific engagement.
• Manage Student Programs social media strategy, editorial calendars, campaigns, audience engagement, and performance benchmarks to increase reach, engagement, and student participation.
• Collaborate with students, staff, and cross-functional teams to identify and develop content that supports departmental and organizational objectives.
• Partner with Brand Marketing and other internal teams to align Student Programs communications with organizational campaigns, messaging priorities, and brand standards.
• Monitor, analyze, and report on communications performance metrics, including social media, website traffic, blogs, and email engagement.
• Support the planning and execution of student-focused campaigns, contests, events, sponsorships, fundraising activities, and community engagement initiatives.
• Participate in team meetings, leadership council calls, and professional development opportunities while remaining current on content marketing and social media trends.
• Travel domestically and internationally as needed to support content collection, student events, conferences, and mobility programs.
• Produce the annual Student Programs year-end report in collaboration with departmental staff.
• Perform additional duties as assigned.

Qualifications

• Bachelor's degree in related field.
• Prior experience in content production/social media.
• Prior experience working with youth, from elementary school through university-level students, is preferred.
• Prior experience planning events, conferences, and/or workshops is preferred.

Characteristics/Skills Required

• Highly motivated, self-directed, and proactive problem solver.
• Strong organizational, time management, and multitasking skills, with the ability to manage multiple projects simultaneously.
• Detail-oriented with excellent follow-through and attention to accuracy.
• Creative thinker with a strong work ethic and collaborative approach.
• Excellent oral, written, and interpersonal communication skills, including public speaking and presentations.
• Proficient in Microsoft Office Suite, Outlook, and other common business software applications.
• Proficient with Canva.
• Ability to travel and work nontraditional hours as needed.

Compensation

Operation Smile is committed to pay transparency. The anticipated salary range for this position is $71,200 to $89,000 which may vary slightly based on a candidate’s experience, qualifications, and geographic location.

Why Operation Smile?

Meaningful Work -

At Operation Smile, you will engage in meaningful work that transforms lives, providing essential medical care to children and contributing to global health and well‑being.

A Brighter Future -

Make saving for the future easy with Operation Smile's 401(k) plan, featuring Safe Harbor and employer matching.

Happy and Healthy -

Kick back and relax with Operation Smile's all-in-one health plans! We've got your health, pharmacy, dental, and vision needs covered for you and your loved ones. No worries, just smiles!

Worry-Free Insurance -

Enjoy true peace of mind with 100% paid premiums for life and AD&D insurances. We've got you covered, no matter what!

Take Your Time (Off) -

Flexible time off and celebrate with company-paid holidays! More time for fun and relaxation.

Work it, Flex it -

Enjoy flexible work arrangements that fit your lifestyle, with remote, on-site, and hybrid work arrangements.

Travel Minus Stress -

See the world through our unique employee programs, which offer opportunities to participate in international medical trips, community outreach, and global health initiatives.