Global Brand Creative Lead

Socket.dev; San Francisco (CA); Hybrid; USD 210,000 - 259,000; Full time

Benefits offered by this job

Discretionary bonus

Equity incentive plan

Benefits

Job summary

Waymo's Marketing team is seeking a senior brand creative leader to translate frontier autonomous driving technology into resonant campaigns across international markets. In a hybrid role reporting to a Group Creative Marketing Lead, you will shape messaging and creative strategy that travels from concept to execution.

With 10+ years in copywriting, brand creative, or creative direction, you will supervise global agencies, shepherd cross-market brand standards, and drive performance from brand

Qualifications

• Elite creative pedigree with 10+ years in copywriting or creative direction.
• International localization experience across TV, digital, and experiential campaigns.
• Agency and vendor management of top-tier partners under tight timelines.
• Full-funnel campaign track record from brand initiatives to paid social and performance.
• Tech storytelling mindset translating complex technologies into clear consumer messages.

Responsibilities

• Develop international campaigns and ensure cultural resonance.
• Partner with global agencies and embed with local teams.
• Own brand guidelines and maintain cross-market consistency.
• Translate business briefs into actionable creative briefs for teams.
• Architect modular templates and AI-assisted workflows for speed and scale.

Skills

Copywriting

Brand Creative

Creative Direction

Localization

Agency Management

Campaign Strategy

AI in Creative

Job description

Waymo's Marketing team is seeking a senior brand creative leader to translate frontier autonomous driving technology into resonant campaigns across international markets. In a hybrid role reporting to a Group Creative Marketing Lead, you will shape messaging and creative strategy that travels from concept to execution.

With 10+ years in copywriting, brand creative, or creative direction, you will supervise global agencies, shepherd cross-market brand standards, and drive performance from brand