Global Brand Creative Director - Strategy & Storytelling

PUMA; Germany (OH); On-site; USD 120,000 - 190,000; Full time

Job summary

PUMA is seeking a senior creative leader to define and elevate the brand direction, platform, and architecture. You will shape the visual narrative and oversee how the brand looks and feels across campaigns, products, and retail touchpoints.

You will lead cross-functional teams, collaborate with agencies, and guide seasonal creative briefs to ensure consistency, innovation, and alignment with sustainability and performance goals.

Qualifications

• Ability to translate brand direction into compelling visual narratives and creative strategies.
• Proven track record of driving creative direction and brand elevation in dynamic markets.
• Strong leadership with experience guiding complex matrix organizations.
• Excellent communication to articulate and champion creative concepts.

Responsibilities

• Contribute to setting brand direction and platform including positioning and architecture.
• Translate brand direction into a creative direction for the brand and its assets.
• Lead the look, feel and tone of the brand across seasons and campaigns.
• Own topline creative guidelines and brand communication frameworks.
• Represent the brand across product, retail, and communication touchpoints.
• Oversee major creative frameworks like brand manuals and CI guidelines.
• Lead creative direction of campaigns and cultural moments (Olympics, etc.).
• Manage external creative agency partners and ensure cohesive briefs.

Skills

Strategic thinking

Leadership

Brand development

Creative direction

Cross-functional leadership

Brand storytelling

Job description

PUMA is seeking a senior creative leader to define and elevate the brand direction, platform, and architecture. You will shape the visual narrative and oversee how the brand looks and feels across campaigns, products, and retail touchpoints.

You will lead cross-functional teams, collaborate with agencies, and guide seasonal creative briefs to ensure consistency, innovation, and alignment with sustainability and performance goals.