Global Brand & Communications Director

Versaterm; Northern (KY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Versaterm seeks a dynamic Director of Brand and Communications to shape global branding, content and external communications. You will drive a unified market narrative, elevate thought leadership, and ensure messaging aligns with Versaterm’s culture of innovation and integrity.

You will oversee media relations, brand storytelling, content strategy, and executive communications, collaborating with Executive Leadership, Product, Sales and People teams to drive awareness and growth.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years in corporate communications or public relations with 5 years of leadership.
• Experience shaping brand positioning, messaging and corporate narratives in a high-growth B2B technology environment.
• Strong media relations with technology, business and industry press.

Responsibilities

• Lead the development and execution of Versaterm's communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm's position as an industry leader, including thought leadership and executive visibility.
• Manage PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and presentations.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm's innovation and growth momentum.
• Partner with analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
• Lead crisis and reputation management planning with cross-functional coordination.

Skills

Brand strategy

Media relations

Executive storytelling

Content strategy

Crisis communications

Leadership

SEO-informed content

AI in communications

Strategic execution

Writing & editing

Public relations

Education

Bachelor's degree in Communications/Public Relations/Marketing

Tools

Media monitoring tools

SEO tools

Job description

Versaterm seeks a dynamic Director of Brand and Communications to shape global branding, content and external communications. You will drive a unified market narrative, elevate thought leadership, and ensure messaging aligns with Versaterm’s culture of innovation and integrity.

You will oversee media relations, brand storytelling, content strategy, and executive communications, collaborating with Executive Leadership, Product, Sales and People teams to drive awareness and growth.