Global Brand Architect & Naming Leader

Aquent; San Diego (CA); On-site; USD 125,000 - 135,000; Full time

Job summary

Aquent Studios seeks a seasoned brand strategist to shape the identity of a global technology portfolio. You will lead naming, architecture, and integration strategies across acquisitions, translating complex tech concepts into compelling narratives.

Collaborate with the Creative Director and senior leaders to build a brand center of excellence, establish governance, and drive strategic decisions that resonate across markets worldwide.

Qualifications

• 8+ years of experience in brand strategy with direct work in naming and brand architecture.
• Experience supporting brand integration for mergers, acquisitions, or new product launches.
• A demonstrated point of view on emerging trends and translating them into brand strategy.
• Experience designing and interpreting brand awareness and perception research.
• Experience running brand audits or diagnostics and turning findings into action.
• Strong grounding in technology with credible sector knowledge.
• Experience contributing to or building brand governance frameworks or centers of excellence.
• Excellent written and verbal communication skills with senior leadership presentation experience.

Responsibilities

• Lead naming projects for new offerings, sub-brands, and features from strategy to legal vetting and final recommendation.
• Define and evolve brand architecture across an extensive portfolio.
• Develop brand integration strategy for acquired companies and products.
• Translate industry shifts into brand implications and strategic recommendations.
• Run brand awareness and perception research and translate findings into recommendations.
• Present strategic insights to senior stakeholders with clarity and confidence.

Skills

Brand strategy

Naming

Brand architecture

Acquisition integration

Brand governance

Leadership & presentation

Job description

Aquent Studios seeks a seasoned brand strategist to shape the identity of a global technology portfolio. You will lead naming, architecture, and integration strategies across acquisitions, translating complex tech concepts into compelling narratives.

Collaborate with the Creative Director and senior leaders to build a brand center of excellence, establish governance, and drive strategic decisions that resonate across markets worldwide.