Global Analytical Lead, Entertainment

Google; San Francisco (CA); On-site; USD 142,000 - 206,000; Full time

Job summary

Google is hiring in San Francisco for a role within our Global Client Large Customer Sales (LCS) team. You will help clients grow by shaping measurement strategies, proving media value with AI-powered campaigns, and translating complex data into clear executive narratives.

Collaboration across technical, data science, and client teams is essential to scale pilots globally. You will lead experiments, apply MMM and attribution approaches, and influence across levels to drive business impact for

Qualifications

• Bachelor's degree or equivalent practical experience.
• 11 years of experience in consulting, corporate strategy, data analytics, performance marketing, business analysis, product strategy, or a related technical field.
• Experience leading projects, including planning, execution, and delivery.

Responsibilities

• Lead the development of clients' global measurement strategy and learning agenda, ensuring alignment with executive-level strategic business objectives.
• Drive performance excellence by proving the value of AI-powered campaigns and advanced formats (like AI Max and mid-funnel video). Propose, design, and run structured experiments to demonstrate media effectiveness.
• Partner cross-functionally with technical and data science teams to develop custom AI solutions (such as YouTube engagement and virality trackers) that surface deep audience insights for major theatrical and gaming launches.
• Utilize a modern measurement framework to prove media impact, combining MMM, structured incrementality experiments, and privacy-centric attribution solutions to evaluate and optimize ROI.
• Translate complex technical data into clear narratives for executive sponsors and Joint Business Plan (JBP) partners, scaling successful local market pilots to global teams.

Job description

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 11 years of experience in consulting, corporate strategy, data analytics, performance marketing, business analysis, product strategy, or a related technical field.
• Experience leading projects, including planning, execution, and delivery.

Preferred qualifications

• Experience with measurement methodologies, including Marketing Mix Modeling (MMM), attribution modeling (e.g., "Ads Data Hub"), and incrementality or brand lift testing, alongside Google advertising products (e.g., "YouTube", "Google Ads", "Google Analytics").
• Experience working in the entertainment, gaming, or consumer electronics sectors and collaborating with global media agency networks.
• Experience translating complex data structures, technical constraints, and query updates into clear, strategic narratives for executive sponsors.
• Client-facing experience with an ability to influence across levels, from technical teams to executive sponsors.
• Knowledge of SQL, databases, cloud solutions (e.g., Vertex AI), and basic automation techniques (e.g., dashboards, automating custom reports).

About The Job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Our Global Client Large Customer Sales (LCS) Japan team helps serve some of the world's largest brands in the Automotive and Technology sectors. Our dedicated teams of marketing and advertising specialists use their unique skill sets to help shape how companies grow their businesses in the AI era with global scale. We aspire to advise our clients on all aspects of their business strategy. Using Google's broad range of products, we help our clients connect instantly and seamlessly with their audiences and help deliver sustainable growth.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $142000 - $206000 (USD) + 75% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Lead the development of clients' global measurement strategy and learning agenda, ensuring alignment with executive-level strategic business objectives.
• Drive performance excellence by proving the value of AI-powered campaigns and advanced formats (like AI Max and mid-funnel video). Propose, design, and run structured experiments to demonstrate media effectiveness.
• Partner cross-functionally with technical and data science teams to develop custom AI solutions (such as YouTube engagement and virality trackers) that surface deep audience insights for major theatrical and gaming launches.
• Utilize a modern measurement framework to prove media impact, combining MMM, structured incrementality experiments, and privacy-centric attribution solutions to evaluate and optimize ROI.
• Translate complex technical data into clear narratives for executive sponsors and Joint Business Plan (JBP) partners, scaling successful local market pilots to global teams.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .