General Sales Manager

Bretz RV & Marine; Butte (MT); On-site; USD 108,000 - 132,000; Full time

Benefits offered by this job

Excellent earning potential

Comprehensive medical benefits

401(k) with employer match

Employee discounts

Profit-sharing

Job summary

Bretz RV & Marine in Butte, MT is seeking a General Sales Manager to lead the dealership's sales operations, oversee new and pre-owned sales, guide the Finance & Insurance team, and ensure an exceptional buying experience for customers.

You will drive results in gross profit, unit volume, and finance penetration while mentoring and developing a high-performing team across departments.

Qualifications

• Proven experience leading sales teams in a dealership or retail environment.
• Strong knowledge of sales processes, CRM tools, product details, and market trends.
• Ability to motivate and develop a high-performing team.
• Excellent problem-solving and customer-first mindset.

Responsibilities

• Lead Sales Operations and set a culture of accountability and excellence in the sales department.
• Oversee inventory, pricing, reconditioning, and showroom presentation; review deals and support deal structuring.
• Coach and grow Sales and F&I teams; maintain talent pipeline for leadership roles.
• Resolve high-level customer concerns and ensure a personalized experience.
• Coordinate promotions and marketing events; manage staffing and logistics for off-site shows and on-site events.
• Collaborate with Operations, F&I, Parts, and Service to deliver seamless customer experiences.

Skills

Sales leadership

Customer-focused selling

People development

CRM familiarity

Negotiation skills

Tools

CRM systems

Sales analytics tools

Job description

Location: Butte, MT

Compensation: $120,000+ annually DOE

Schedule: Saturdays Required. Sunday & one weekday off

At Bretz RV & Marine, we don’t just sell RVs and boats - we help families go camping and boating, enjoy the outdoor lifestyle, and get back out quickly when something unexpected happens. Our culture is built on passion, teamwork, growth, family, and profitability. We’re more than coworkers; we’re a community driven to deliver exceptional service and uphold our values every single day.

If you’re a problem-solver who thrives in a fast-paced environment and loves to lead by example, we’d love to meet you. Join a team dedicated to setting the standard for outdoor adventure retail in Montana and beyond.

The Role: General Sales Manager

As our General Sales Manager (GSM), you’ll lead the Butte dealership’s sales operations. You’ll oversee new and pre-owned sales, guide the Finance & Insurance (F&I) team, and ensure customers receive an exceptional, seamless buying experience.

Today’s customers arrive informed and ready to explore. Your mission? Help them find the perfect RV, boat, watercraft, or snowmobile through a thoughtful, needs-based sales process. Your expertise, leadership, and ability to inspire your team will set Bretz apart from the competition.

What You’ll Do

1. Lead Sales Operations

• Build a culture of accountability and excellence in the sales department.
• Drive results to meet dealership goals for gross profit, unit volume, and finance penetration.

2. Oversee Inventory & Financials

• Manage inventory levels, pricing, reconditioning, and lot/showroom presentation.
• Review deals, resolve “dead deals,” and support deal structuring.
• Oversee expense management and ensure pay plans, spiffs, and commissions align with company guidelines.

3. Develop and Mentor Teams

• Coach and grow Sales and F&I teams.
• Collaborate with leadership to maintain a pipeline of talent for future leadership roles.

4. Deliver Customer Excellence

• Resolve high-level customer concerns and complex trade or deal issues.
• Ensure consistent follow-up and a personalized customer experience.

5. Drive Marketing & Events

• Coordinate promotions and ensure pricing and specials are effectively communicated.
• Plan and execute off-site shows and on-site events with proper staffing and logistics.

6. Cross-Department Collaboration

• Work closely with Operations, F&I, Parts, and Service teams to deliver seamless customer experiences.

Who You’ll Work With

• Operations Manager – Ensure unified operations and customer satisfaction.
• Business/F&I Manager – Secure financing and maximize profitability.
• Salespeople – Mentor and develop the sales team.
• Receptionists, Lot Crew, Forklift Drivers – Ensure smooth day-to-day dealership operations and customer engagement.

What We’re Looking For

• Proven experience leading sales teams in the RV, marine, automotive, or similar industries.
• Strong knowledge of sales systems, CRM tools, product details, and market trends.
• Ability to motivate and develop a high-performing team.
• Excellent problem-solving skills and a customer-first mindset.
• Willingness to roll up your sleeves and pitch in wherever needed.

Benefits

• Excellent earning potential and advancement opportunities.
• Comprehensive medical benefits package with multiple plan options, including vision and dental.
• 401(k) retirement plan with employer match.
• Employee discounts and borrowing program.
• Profit-sharing.

Bretz RV’s Commitment to You

• Opportunity to work in a family-oriented environment where work-life balance is valued.
• Growth and advancement opportunities.
• Team-building activities and events throughout the year.
• Engaging in a booming industry to provide the best customer experience.

About Our Dealership:

Bretz RV & Marine is a family-owned dealership group with a deep-rooted history in the outdoor adventure industry. Founded in 1967 in Missoula, Montana, we started with a single location. Over the years, we’ve grown into one of the largest RV and marine dealerships in the region, with multiple locations across Montana, Idaho, and Washington. Despite our growth, we’ve remained true to our mission of helping families go camping and boating, enjoy the outdoor lifestyle and get back out quickly when the unexpected happens. We continue to make decisions based on our core values—passion, teamwork, growth, family, and profitability—ensuring that every customer receives a world-class purchasing and ownership experience.

Our success is built on our people. We invest in training, career development, and fostering a culture where every team member feels valued. Whether you’re on the sales floor, in the service bay, or behind the scenes, you play a crucial role in helping our customers create lifelong memories. At Bretz RV & Marine, we don’t just sell boats and RVs—we help families embark on their next great adventure. If you’re looking for a workplace that values teamwork, customer service, and a shared love for the outdoors, you’ve found it.

Relocation: Many of our employees relocate from other areas looking for a better place to raise a family. Locations others have moved from: Idaho Falls, Pocatello, Seattle, Sacramento, Fresno, Los Angeles, San Diego, Portland, Albany, Salem, Bozeman, Helena, Great Falls, Butte, Anaconda, Kalispell, Denver, Sheridan, Powell, Red Lodge, Houston, Dallas, Fort Collins, Spokane, New York, Philadelphia, New Jersey, Phoenix, Mesa, Rapid City, Lincoln, Bismarck, California, Chicago, Illinois, Minneapolis, Detroit

EEOC Statement:

Bretz RV & Marine is committed to a policy of equal employment opportunity for all associates. We hire, train, promote, and compensate associates based on personal and professional competence without regard to race, color, religion, sex, national origin, age, marital status, disability, or citizenship, as well as other classifications protected by applicable federal, state, or local laws. This commitment extends to all aspects of our employment practices in compliance with Washington State's non-discrimination policies.

Products and Brands:

RV Manufacturers: Airstream, Coachmen, Dutchmen, Entegra Coach, Forest River, Grand Design, Heartland, Keystone RV, KZ RV, NuCamp, Thor, Tiffin, Ember RV, Brinkley RV, Oliver Trailers.

Boat Manufacturers: Barletta, Sea-Doo, Bayliner, Chaparral, Crownline, Smokercraft, Lowe, Starcraft, MB Sport, Sun Chaser, Yamaha Outboards, Honda Outboards, Mercury/Mercruiser, Volvo Marine, Thunderjet, Sylvan Boats.