General Manager - US & Canada

Fall Creek®; Eugene (OR); On-site; USD 180,000 - 240,000; Full time

Job summary

Fall Creek seeks a General Manager for the US & Canada to lead regional growth and performance from Lowell, Oregon. You will steer commercial, operational, and financial results, shaping long-term strategy and organizational effectiveness across the region.

You will build a high-performing leadership team, drive market expansion, and strengthen customer partnerships while ensuring adherence to company policies and standards. This role requires extensive travel.

Qualifications

• 15+ years of progressive leadership experience.
• Experience leading a business unit, region, or P&L with growth and profitability responsibility.
• Strong strategic, commercial, operational, and financial acumen.
• Willingness to travel domestically and internationally.
• MBA or advanced degree preferred.

Responsibilities

• Develop and execute the regional business strategy, aligning marketing opportunities, operational capabilities, and investments with Fall Creek's global objectives.
• Drive profitable growth by expanding market share and strengthening customer partnerships.
• Serve as the voice of the North American market, influencing global strategy and product development.
• Lead commercial, operational, production, supply chain, logistics, and people functions across the U.S. and Canada.
• Develop and manage annual operating plans, budgets, forecasts, and capital investments; monitor performance metrics.
• Drive operational excellence and continuous improvement by optimizing resources and cross-functional collaboration.
• Build and lead a high-performing leadership team with accountability and customer focus.
• Develop organizational capabilities, succession plans, and talent strategies.

Skills

Leadership

Strategic thinking

Communication

Cross-functional leadership

Financial acumen

Talent development

Change management

Stakeholder management

Travel willingness

Education

Bachelor's degree

MBA preferred

Job description

Fall Creek is creating a world with better blueberries through its friendly,collaborative team spread across the globe. To help us accomplish this, we are seeking a qualified General Manager - US & Canada This position will be located in Lowell, OR.

The Fall Creek General Manager - US & Canada will lead our business across the region, driving sustainable growth, strengthening market leadership, and delivering strong commercial and operational performance. This role will play a key part in advanding Fall Creek's long-term growth and success.

What you'll do at Fall Creek:

As the General Manager, US & Canada, you will lead Fall Creek's business across the region, driving sustainable growth, strengthening market leadership, and advancing the company's long-term strategic objectives. You will have accountability for commercial performance, operational excellence, financial results, organizational effectiveness, and customer success.

• Develop and execute the regional business strategy, aligning marketing opportunities, operational capabilities, and investment priorities with Fall Creek's global objectives.
• Drive profitable growth by identifying emerging market opportunities, strengthening customer partnerships, expanding market share, and accelerating adoption of Fall Creek genetics, products, and services.
• Serve as the voice of the North American market, providing customer, industry, and competitive insights that influence global strategy, product development, and investment priorities.
• Build and maintain strong relationships with key customers, indeustry organizations, strategic partners, and other stakeholders.
• Lead commercial, operational, production, supply chain, logistics, and people functions across the U.S. and Canada business.
• Develop and manage annual operating plans, budgets, forecasts, and capital investments while monitoring key financial, commerical, and operational performance metrics.
• Drive operational effectiveness and continuous improvement by optimizing resources, processes, and cross-functional ways of working.
• Build, develop, and lead a high-performing leadership team that fosters accountability, collaboration, innovation, customer focus, and continuous improvement.
• Develop organizational capabilities, succession plans, and talent strategies that support sustainable business growth.
• Ensure compliance with company policies, regulatory requirements, ethical business practicies, and applicable standards.
• Represent Fall Creek at industry events, customer forums, trade associations, and other strategic engagements.

What you bring to Fall Creek:

• Bachelor's degree in Business, Agriculture, Horticulture, Agribusiness, Finance, Marketing, or a related field required; MBA or other advanced degree preferred.
• 15+ years of progressive leadership experience with accountability for commercial, operational, financial, and organizational performance.
• Proven success leading a business unit, region, or comparable P&L with responsibility for growth, profitability, and strategic execution.
• Demonstrated experience developing and executing growth strategies, market expansion initiatives, and business transformation efforts.
• Experience leading cross-functional teams within complex or matrixed organizations.
• Strong strategic, commercial, operational, and financial acumen.
• Proven ability to identify growth opportunities and translate strategy into results.
• Exceptional leadership, communication, and relationship-building skills.
• Demonstrated success developing talent, building teams, and leading organizational change.
• Strong decision-making, problem-solving, and execution capabilities.
• Ability to effectively represent Fall Creek with customers, industry leaders, strategic partners, and other stakeholders.
• Commitment to ethical leadership, sound business judgment, and stewardship of company resources.
• Ability to travel domestically and internationally as business needs require.

Who is Fall Creek?

We’re a US-based company with a keen focus on blueberry genetics, plants, and grower support delivered to the world’s premier blueberry growers. From our humble beginnings in Lowell, Oregon more than 40 years ago, we now also have wholly-owned nurseries in Mexico, Peru, Spain, South Africa, Netherlands, China, and Chile. Additionally, we have built a global team of the finest breeders, researchers, propagators and nursery professionals, grower support technicians, sales and customer service experts and more. We’re a deeply-planted link in a global chain, ready to serve our customers and our industry throughout North, Central, and South America, Greater Europe, Asia, and Africa. Our mission is to serve the growers and to support the blueberry industry, helping to ensure growers maximize success through our delivery of the best genetics and plants, technical know-how and global market intelligence. To fulfill our mission, we focus on cultivating exceptional plants, building strong relationships and providing responsive customer service. This is all part of how we’re helping to build A World with Better Blueberries™.