General Manager - University of Delaware

LEARFIELD; Newark (NJ); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance

Other Insurance Plans

Flexible Paid Time Off

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield seeks a driven General Manager to lead our Sports Properties and serve as the primary liaison to the university's Athletics Department. You will oversee the day-to-day property operations, mentor a small team, and guide sponsorship strategies to grow revenue and engagement on campus.

You will collaborate with university leadership and regional teams to ensure branding, sponsorship activation, and client satisfaction align with Learfield's goals.

Qualifications

• 6+ years of sponsorship sales, sports marketing, or related B2B role.
• Experience managing others and a desire to grow as a team leader.
• Strong knowledge of sponsorship strategy, marketing channels, and activation.
• Excellent communication and relationship-building skills.
• Ability to collaborate across multiple teams and external partners.
• Strong organizational skills and ability to manage multiple priorities.
• Comfortable working in a fast-paced, evolving environment.
• Demonstrates high integrity and team-first mindset.

Responsibilities

• Liaise between Learfield and university Athletics Department, AD, and staff.
• Oversee multimedia rights agreement execution reflecting university branding.
• Lead the property team with coaching and performance support.
• Achieve revenue goals by selling integrated sponsorship packages across platforms.
• Develop relationships with university contacts, sponsors, and stakeholders.
• Collaborate with regional and corporate teams to ensure seamless operations.
• Develop and manage annual budgets, business plans, and forecasts.
• Represent Learfield in meetings, campus initiatives, and events.
• Promote partnership visibility and university engagement.
• Model a positive, inclusive, team-first culture.

Skills

Sponsorship sales

Sports marketing

Leadership

Relationship building

Communication

Team coaching

Budgeting

Strategic thinking

Education

Bachelor's degree

Job description

Learfield is seeking a driven and collaborative General Manager (GM) to lead our Sports Properties and serve as the primary Learfield liaison to the university's Athletics Department. This position plays a vital role in overseeing the school's athletics multimedia rights agreement and managing the corporate partner platform, while cultivating strong, trusted relationships across campus. The GM is responsible for delivering results, supporting the local team, and contributing to a long-term, successful partnership between Learfield and the university.

In this role, you will oversee day-to-day property operations and support sales efforts by working closely with internal and external stakeholders.You’ll manage and mentor a small team, collaborate with university leadership, and help implement marketing and sponsorship strategies that align with both Learfield and the university's goals. This position is ideal for someone with a strong foundation in sponsorship sales, operations, and partner management who is ready to take the next step in their leadership journey.

Essential Duties & Responsibilities:

• Learfield is the primary liaison between Learfield and the university's Athletics Department, Athletic Director, and key staff.


• Manage the execution of the multimedia rights agreement and ensure it reflects the university's mission, values, and branding standards.


• Lead the property team, which may include sales and/or activation staff, by providing clear direction, coaching, and performance support.


• Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.


• Develop strong relationships with university contacts, sponsors, and other stakeholders to drive value and engagement.


• Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction.


• Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.


• Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement.


• Model and foster a positive, inclusive, and team-first culture across the property and broader organization.


• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university.

Minimum Qualifications:

• 6+ years of experience in sponsorship sales, sports marketing, or related B2B role, with measurable success.


• Some prior experience managing others and a desire to grow as a team leader.


• Solid understanding of sponsorship strategy, marketing channels (traditional and digital), and activation.


• Effective communicator with strong relationship-building and presentation skills.


• Demonstrated ability to collaborate across multiple teams and work effectively with external partners.


• Strong organizational skills with an ability to juggle multiple priorities and meet deadlines.


• Comfortable operating in a fast-paced and evolving environment.


• High integrity, sound judgment, and a team-first mindset.

Preferred Qualifications:

• Experience working in or around collegiate athletics or higher education.


• Bachelor's degree from a four-year college or university.

• Medical


• Dental


• Vision


• Health Savings Account


• Life Insurance


• Other Insurance Plans


• Flexible Paid Time Off (minimum 10+ days annually)


• including Parental Leave


• 20 Paid Holidays


• 401(k) + Match


• Short/Long Term Disability

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.