General Manager, U.S. - K-12 Education

The Renaissance Network, Inc.; United States; Remote; USD 85,000 - 105,000; Full time

Job summary

A leading global educational publisher is searching for a General Manager to scale their U.S. business. This role will involve executing a comprehensive go-to-market strategy, driving revenue growth, and leading a high-performance team in the K-12 education sector. Ideal candidates are strategic leaders with strong B2C marketing experience and a proven track record in educational environments.

Qualifications

• Proven commercial leader in the US K-12 education space.
• Experience marketing and selling directly to educators.
• Track record of driving revenue growth.

Responsibilities

• Own and execute the US go-to-market (GTM) strategy.
• Drive B2C acquisition and retention.
• Build and lead a high-performing U.S. team.

Skills

Strategic leadership

B2C marketing

Team leadership

Education

Bachelor’s degree in Business, Marketing or related field

MBA or relevant Master’s degree

Job description

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Direct message the job poster from The Renaissance Network, Inc.

Founder & CEO I Experienced Executive Ed Tech Recruiter I Organizational Strategy I International Team Builder I EdTech Mentor

Are you a dynamic, strategic leader ready to drive revenue growth and market expansion in the U.S. for a top global educational publisher?

Twinkl is dedicated to helping those who teach by providing high-quality, teacher-created, curriculum-aligned resources. With a mission to inspire and empower teaching and learning, they strive to create a meaningful impact in classrooms around the world. They seek a General Manager to materially scale their U.S. business.

Reporting to the Twinkle CEO, the ideal candidate will be a proven commercial leader in the US K-12 education space with experience marketing and selling directly to educators.

Major Responsibilities

• Own, refine, and execute the US go-to-market (GTM) strategy to drive market penetration & growth
• Take full P&L responsibility and define & monitor GTM performance
• Drive B2C acquisition & retention including optimized funnel performance and increased lifetime value
• Build and lead a high-performing U.S. team
• Lead key sales initiatives including channel expansion & partnerships
• Lead day-to-day execution across U.S. team; establish a clear operation rhythm across Content, Product, Marketing, etc.
• Build a demand-led content engine
• Tailor product strategy to U.S. market; support innovation and platform improvements; optimize user journey
• Champion customer understanding and market insight; build a best-in-class customer support model
• Collaborate with global departments and support functions to maximize US team performance and support achievement of business goals

Preferred Qualifications

• Hands-on strategic & commercial leader
• B2C marketing expert including use of digital channels
• Experience leading high performing teams
• Track record of driving revenue growth
• Experience in scaling content operations and managing content production teams
• Bachelor’s degree in Business, Marketing, or related field; MBA or relevant Master’s degree a plus
• Remote in U.S.

Twinkl is a leading educational content publisher, founded with a mission to help those who teach. They’ve provided educators across the United States and around the world with high-quality, low-cost teaching resources for over a decade. Twinkl brings K-12 learning to life by creating a constantly growing library of instantly-downloadable educational resources for teachers, parents, schools, and homeschools.

Founded in 2010, Twinkl is headquartered in Sheffield, U.K, employs over 1800 people across the globe, and serves educators in over 300 countries!

The Renaissance Network – Building World-Class Teams to Impact Education

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The Renaissance Network (TRN) is an equal opportunity employer. TRN complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Education and Strategy/Planning

• Industries

  Primary and Secondary Education and Education

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