General Manager - Optical

National Vision; Englewood (CO); On-site; USD 60,000 - 90,000; Full time

Job summary

National Vision is seeking a General Manager in Englewood, Colorado, who will lead a talented team to drive results and create an exceptional experience for both patients and associates. The role involves overseeing daily operations, managing budgets, and ensuring compliance with corporate standards. Candidates should have 5+ years of retail experience, with strong leadership and communication skills. A Bachelor's degree or equivalent experience is preferred. Join National Vision and make a difference in patient care while achieving store success.

Qualifications

• 5+ years of retail experience required, supervisory experience preferred.
• Strong communication, organization, and problem-solving skills needed.
• Knowledge of the optical industry is preferred.

Responsibilities

• Oversee daily store operations, staffing, and inventory management.
• Lead, train, and develop associates through coaching and feedback.
• Monitor store performance to deliver outstanding customer experiences.

Skills

Retail experience

Supervising experience

Communication skills

Problem-solving skills

Customer service

Knowledge of optical industry

Education

Bachelor's degree or equivalent experience

Job description

Job Description

See your leadership skills in focus!

As a General Manager, you’ll lead a talented team, drive results, and create an amazing experience for both patients and associates every single day.

The General Manager is responsible for the overall success, sales, and profitability of the store. This includes managing all aspects of operations — from financial performance and team leadership to merchandising, training, and patient care.

You’ll set the tone for a positive, high-energy environment where exceptional service and teamwork thrive.

What You’ll Do

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.

Additional Responsibilities

• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Qualifications

• 5+ years of retail experience. Supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.