General Manager - Optical

Nationalvision1; Bristol (VA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

401k retirement savings with company‑m

Job summary

National Vision is seeking a General Manager to lead a high-performing optical retail team in Virginia. You will drive sales, ensure patient care, and manage store operations end-to-end with a focus on service excellence.

You'll coach staff, oversee merchandising, budgets, and compliance, partnering with the Doctor to deliver top-tier care and a standout customer experience. This role rewards leadership with growth opportunities and competitive pay.

Qualifications

• 5+ years of retail experience.
• Supervising experience preferred.
• Knowledge of the optical industry preferred.
• Bachelor's degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.

Responsibilities

• Oversee daily store operations, including staffing, inventory, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching and growth opportunities.
• Monitor store performance to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example – coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Leadership

Coaching

Customer Service

Merchandising

Budgeting

Operations

Education

Bachelor's degree or equivalent experience

Job description

See your leadership skills in focus!

As a General Manager , you'll lead a talented team, drive results, and create an amazing experience for both patients and associates every single day.

The General Manager is responsible for the overall success, sales, and profitability of the store. This includes managing all aspects of operations - from financial performance and team leadership to merchandising, training, and patient care.

You'll set the tone for a positive, high-energy environment where exceptional service and teamwork thrive.

What You'll Do

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.

Additional Responsibilities

• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example - coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

5+ years of retail experience. Supervising experience preferred.

Knowledge of the optical industry is preferred.

Bachelor's degree or equivalent experience preferred.

Proven ability to lead, coach, and build strong associate relationships.

Strong communication, organization, and problem-solving skills

Passion for providing exceptional customer service and driving sales.

Solid understanding of store operations and business performance.

We reward hard work with competitive pay, bonus opportunities, and a benefits package to support you and your family now and in the future.

Our Benefits Include:

• Health & Dental Insurance
• 401k retirement savings with company match and stock purchase plan
• Flex Spending Account
• Generous Paid Time Off & Company Holidays
• Parental leave
• Employee eyewear discount
• Short- and Long-Term Disability
• Life Insurance
• College scholarship program

Focus on Professional Growth and Career Fulfillment:

• Training programs available
• Access to educational courses
• Emphasis on internal promotions and career advancement

Join us today and see your future clearly!

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.