General Manager of Marketing & Communications

Medput; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Gold-plated health insurance

Commuter insurance

Dental insurance

Creative freedom

Job summary

Medput is looking for a General Manager of Marketing & Communications in New York. This pivotal role involves overseeing all aspects of marketing, from crafting content to managing campaigns. With 5+ years of relevant experience, the ideal candidate would thrive in a dynamic startup atmosphere.

The position promises creative freedom, competitive salary, and comprehensive health benefits. Engage with an all-star team and leave your mark on health care and financial wellness.

Qualifications

• Minimum of 5 years of marketing and communications experience.
• Excellent copywriting skills tailored for diverse audiences.
• Experience in a fast-paced startup environment is beneficial.

Responsibilities

• Craft external content and manage brand positioning.
• Develop email marketing campaigns and optimize content for lead generation.
• Collaborate with product, sales, and customer success teams.

Skills

Content creation

Email marketing

SEO optimization

Growth hacking

Copywriting

CRM management

Tools

Salesforce CRM

Pardot

Job description

General Manager of Marketing & Communications

MedPut is an innovative employee benefit at the intersection of health care and financial wellness. We provide interest‑free installment plans and bill negotiation services for any out‑of‑pocket healthcare expenses. MedPut is growing rapidly, and we are looking for a data‑driven General Manager of Marketing & Communications who will lead and own all aspects of Marketing & Communications at MedPut. This is a challenging hybrid role that requires a diverse skill set across content, email, paid, SEO, product marketing, and growth.

What you’ll do:

You will be responsible for crafting MedPut’s external facing content, product marketing, brand positioning and growth hacking. You will develop and own content for all stakeholders that interact with MedPut.

Responsibilities:

• Write content for members, prospects, and partners
• Own and develop all email marketing campaigns including template design and calls to action
• Create flyers and direct mailers
• Create product content for the website and application
• Write case studies and blog posts
• Create content for social media
• Optimize content for search engine and lead generation
• Develop KPIs and metrics to measure the performance of email, direct mailer, paid and owned marketing
• Work with customer success, product and sales to continually refine messaging and positioning
• Manage Salesforce CRM and Pardot
• Design and implement growth hacking campaigns to engage and attract users

What we’re looking for:

• A minimum of 5 years of marketing and communications experience
• Excellent copywriting skills with the ability to tailor messaging for different audiences
• Self‑starter who is willing to take initiative and own all aspects of marketing – from writing content to developing long‑term strategy
• Comfortable working in a fast‑paced start‑up environment with the ability and willingness to wear multiple hats
• Experience in employee benefits or health care is a plus
• Growth hacking experience is a plus

What you’ll get:

• A competitive salary
• Gold‑plated health insurance
• Commuter, dental insurance, and other benefits
• An all‑star team
• The freedom to be creative and make an impact

Job Type: Full‑time

Job Location

• New York, NY 10004

All your information will be kept confidential according to EEO guidelines.