General Manager, LA

Sofar Sounds; Los Angeles (CA); On-site; USD 145,000 - 150,000; Full time

Job summary

Join a forward-thinking company as the General Manager for Los Angeles, where you'll lead a vibrant team to create unforgettable live experiences. This role involves strategic planning, community building, and operational excellence, ensuring that every event resonates with local audiences. With a focus on innovation and collaboration, you will be the face of the brand in the community, driving growth and nurturing connections across the city. If you are passionate about culture and live events, this is the perfect opportunity to make a significant impact in a dynamic environment.

Qualifications

• 7+ years of experience in strategy and operations with P&L oversight.
• Strong ties to the events and live experiences world in Los Angeles.

Responsibilities

• Lead Sofar Los Angeles with full P&L and managerial responsibility.
• Build a business plan and recruit/manage the local team.
• Identify opportunities for community connection and revenue generation.

Skills

Strategy Development

Operations Management

Community Building

P&L Oversight

Team Leadership

Event Production

Cross-functional Communication

Education

Bachelor's Degree in Business or Related Field

Job description

Get AI-powered advice on this job and more exclusive features.

This range is provided by Sofar Sounds. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$145,000.00/yr - $150,000.00/yr

About Us

Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.

Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).

The Role

Los Angeles is a key city for Sofar in 2025 and we're hiring an entrepreneurial GM to lead our efforts there. This person will be running the show for the entirety of this diverse and dynamic city, identifying opportunities to build intentional communities from the ground up, connecting artists and performers with unique venues and passionate fans, and establishing Sofar as the go-to source for unforgettable experiences in neighborhoods across LA.

Our ideal candidate is based in Los Angeles with a strong desire to run a live experiences business – and is both a grassroots level community builder and a high-level strategist and operator. They should be dialed into the events and live experiences world in LA, and have a substantial network.

What you'll do:

• Be the top leader of Sofar Los Angeles, with full P&L and managerial responsibility.
• Build an ambitious business plan, in partnership with the central team, that starts at the local neighborhood level and charts a path for growth throughout the city.
• Recruit and manage the local team, including talent booking, crew, hosts/MCs, marketing and partnerships.
• Become Sofar's intentional community builder in Los Angeles, identifying opportunities for connection and nurturing multiple groups around geographies, categories and audiences.
• Test and innovate with new formats, venues and local marketing initiatives.
• Develop local revenue-generating partnerships and assist in the implementation of global partnerships.
• Be the outward face and voice of Sofar Los Angeles in the community and press.
• Ensure the highest quality experience via customer focus, operational rigor, and adherence to Sofar's standards and values.
• Drive company culture through extension of Sofar's global culture, and elements that are distinctly LA.

Who you are:

• You have 7+ years of strategy and operations experience including P&L oversight, developing growth strategies, and managing teams focused on experiential execution.
• You’re a seasoned manager who has overseen and grown teams of 5+.
• You live and breathe culture, and are closely tied into the events and live experiences world in Los Angeles.
• You have a strong playbook for local activations and have directly managed revenue-driving operations in the greater Los Angeles area.
• You’re a fluent cross-functional communicator – you can seamlessly work with teams across the business and know how to get into the weeds, but can zoom out to the high-level picture.
• You have deep experience in producing live events and activations (music or otherwise).

If our mission and job opening resonate, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.

This range reflects the base salary for the role, which may vary depending on a number of factors including a candidate's qualifications, skills, competencies, and experience. The total yearly compensation package also includes a significant bonus structure based on city and personal performance, as well as benefits.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Management and Manufacturing