General Manager CONFIDENTIAL

Hand & Stone - 2329 State Route 66 - Ocean, NJ; Belmar (NJ); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Dental insurance

Vision insurance

Paid time off

Bonus based on performance

Employee discounts

Training & development

Job summary

Hand & Stone Massage and Facial Spa in Coastal Monmouth County is seeking a high‑impact General Manager to lead both the team and the business. You will own spa performance, drive guest experience, and steer sales, memberships, and profitability.

This role requires 3–5 years of leadership experience, strong communication skills, and a balance of people leadership with business acumen. You’ll manage KPIs, P&L, and a fast‑paced schedule, including nights, weekends, and holidays.

Qualifications

• 3–5 years of leadership experience.
• Proven success driving sales and team performance.
• Strong communication and leadership skills.
• Balance of people leadership and business acumen.
• Strong experience working with KPIs is required.
• P&L experience strongly preferred.
• Comfort in a fast-paced environment.
• Flexible schedule (nights/weekends/holidays).

Responsibilities

• Lead spa operations and overall performance.
• Drive sales growth, membership performance, and profitability.
• Own key metrics, reporting, and P&L ownership.
• Recruit, hire, and retain a high-performing team.
• Coach and develop your team with a people-first mindset.
• Create a World Class Client experience (WCCE) across touchpoints.
• Increase revenue through memberships, service utilization, and retail performance.
• Use reporting and data to identify opportunities and improve results.
• Optimize scheduling and staffing to support service and business needs.
• Execute local marketing and community outreach initiatives.

Skills

Leadership

Sales leadership

Communication

People management

KPI tracking

P&L management

Job description

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

Hand & Stone Massage and Facial Spa in Coastal Monmouth County is seeking a high-impact, performance-driven General Manager to lead both the team and the business.

This role is ideal for a people-first, servant leader who can build a strong culture, deliver an exceptional guest experience, and drive sales, revenue, and profitability. You’ll own spa performance while developing a team that consistently delivers results.

Lead the Business

Spa operations and overall performance

Sales growth, membership performance, and profitability

Key metrics, reporting, and P&L ownership

Build the Team

Recruit, hire, and retain a high-performing team

Lead, coach, and develop your team with a people-first mindset

Build a culture of accountability, engagement, and service excellence

Ensure a World Class Client experience (WCCE) across all touchpoints

Drive the Results

Increase revenue through memberships, service utilization, and retail performance

Use reporting and data to identify opportunities and improve results

Optimize scheduling and staffing to support both service and business needs

Execute local marketing and community outreach initiatives

What We’re Looking For

3–5 years of leadership experience

Proven success driving sales and team performance

Strong communication and leadership skills

A balance of people leadership and business acumen

Strong experience working with KPIs is required

P&L experience strongly preferred

Comfort in a fast-paced environment

Flexible schedule (nights/weekends/holidays)

What’s in it for You

Medical, Vision, Dental, Life Insurance

401K with 5% company match

Base salary + performance-based bonuses

Paid Time Off

Service & product discounts

Strong support system and people-first culture

Growth opportunities within a multi-unit organization

Who We Are

FGG Spa, LLC is a growth-focused franchisee of Hand & Stone Massage and Facial Spa, currently operating more than 60 locations across 8 states. The size of our organization allows us to offer benefits that many family-owned businesses cannot—but at our core, we are still a family-owned company. We are in the people business, and our people come first.

We can’t wait to meet you!

I acknowledge that I am applying for employment with an independently owned and operated Hand & Stone franchisee, a separate company and employer from Hand & Stone Franchise Corp. and any of its affiliates or subsidiaries. I understand that each independent franchisee is solely responsible for all decisions relating to employees including and without limitation hiring and termination, benefits, compensation, day to day activities, and terms or conditions of employment. Hand & Stone Franchise Corp. does not accept, review or store my application. Any questions about my application or the hiring process must be directed to the locally owned and operated Hand & Stone franchisee.