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Bi-Rite Market is opening Sunnydale Market in San Francisco and seeks an Opening General Manager + Community Liaison to lead people, operations, hospitality, and community experience. You will direct staff, inventory, merchandising, and financial stewardship in a mission-driven, community-centered store.
You will build partnerships with residents and local organizations, develop onboarding systems, and train a team to deliver excellent customer service in a fast-paced environment.
Join us inCreating Community Through Food®
The Bi-Rite Family of Businesses has been a San Francisco institution for more than 80 years. Today, the company includes three neighborhood Markets (on 18th Street, Divisadero, and Polk Street), a world-renowned Creamery, and our creative Catering and Commissary Kitchen. We believe food does more than nourish, it brings people together. As a Certified B Corporation, ranked in the top 5% for the world for our community impact, it’s our responsibility to build meaningful relationships with each part of our extended family: the food we make and sell connects our staff, our guests, our producers, and the environment. Named one of Forbes 25 Best Small Companies in America, our team is comprised of entrepreneurs, dreamers, doers, artists, activists, and, of course, food lovers!
Hiring staff with a diversity of backgrounds, identities and perspectives makes our company and culture stronger. If you share our values and enthusiasm for Creating Community Through Food, we encourage you to apply even if your experience doesn't perfectly align with every qualification.
If you’re a people person with a passion for heartfelt service, we invite you to join us on our mission ofCreating Community Through Food!.
Our regular staff members working 20+ hours per week enjoy the following comprehensive benefits:
Benefits are subject to change. Complete benefit descriptions available upon hiring.
Position:General Manager + Community Liaison
Location: Sunnydale Market
1515 Sunnydale Ave.
Sunnydale Market, 1515 Sunnydale Ave., San Francisco, CA 94134, CA
Job Id:892
# of Openings:1
Sunnydale Market General Manager + Community Liaison
Starting payrange: $90,000-$95,000 annually DOE
Sunnydale Market: 1515 Sunnydale Ave., San Francisco, CA 94134
Ability to work evenings, weekends, and holidays
Join us inCreating Community Through Food®!
About Sunnydale Market
Sunnydale Market is a new kind of neighborhood grocery store, rooted in community and designed to make fresh, quality food more accessible and affordable for residents of San Francisco's Sunnydale neighborhood.
Sunnydale Market is a nonprofit grocery model made possible through an innovative partnership between 18 Reasons, Bi-Rite Market, Crankstart and MercyHousing. Located on the ground floor of the new Amani building at 1515 Sunnydale Avenue, Sunnydale Market will be part of a growing neighborhood campus alongside a new community hub, childcare center, and YMCA. Together, these spaces will create a vibrant center of daily life where residents can gather, connect, and access the resources they need.
Operated by Bi-Rite, the Market will offer fresh produce, everyday essentials, and relevant foods sold at cost, while creating local employment opportunities and serving as a welcoming gathering place for the community.
Shaped by Sunnydale residents and built around their needs, the Market brings together affordable food access, education, hospitality, and community connection. It's an exciting opportunity to help build something new—combining Bi-Rite's passion for Good Food and Creating Community Through Food® with a mission to make a meaningful difference in the neighborhood.
We're looking for an Opening General Manager + Community Liaison who is equally passionate about running a great grocery store and building meaningful relationships with the community it serves.
Our unique staff culture and generous benefits package sets us apart from other businesses.
The Sunnydale Market General Manager is responsible for leading the people, operations, hospitality, and community experience of the Sunnydale Market. They create an inspiring, inclusive, and welcoming neighborhood market that provides fresh, affordable, and relevant food while building meaningful relationships with the community. The General Manager oversees the smooth and seamless operations of the Market, including staff leadership and development, product and inventory, merchandising, financial stewardship, safety, and facilities. As the leader of a new community-centered grocery model, they are a resourceful and adaptable problem solver who works collaboratively across the Bi-Rite Family of Businesses and with community and project partners. They listen and learn from the community, identify opportunities and challenges, and help evolve the Market to meet the needs of the people it serves.
The Opening General Manager + Community Liaison has the unique responsibility of developing, documenting and training on systems for the Sunnydale Market, serving as the liaison for community engagement and relations, and developing a successor.
Oversees the day-to-day operations of the Sunnydale Market and is accountable for the overall performance and success of the business.
Creates a welcoming and engaging experience through outstanding hospitality, beautiful and bountiful merchandising, excellent product quality, and a clean, safe, and inviting environment.
Hires, trains, manages, and develops the Sunnydale Market team (8-10), creating a connected, accountable, and inclusive team culture. Supports staff with varied employment experiences through clear expectations, coaching, training, and access to appropriate resources. Partners with People + Culture team on First Source Hiring program through OEWD and prioritizes hiring within the Sunnydale community. The size of the team may grow depending on sales and operational needs.
Oversees receiving, inventory, pars, merchandising, and perishable product quality to meet the needs of the community while maintaining strong operational and financial controls. Influences product assortment, purchasing, and ordering.
Serves as a visible community ambassador, building trusting relationships with residents, neighboring businesses, community-based organizations, and other community stakeholders; listens for and identifies evolving community needs and opportunities.
Collaborates across the BRFOB to problem solve, implement initiatives, and ensure the Market has the systems, resources, and support needed to succeed.
Builds effective working relationships with 18 Reasons, Mercy Housing, Collective Benefit Organizations (CBOs) and other project partners, coordinating and communicating around shared priorities and needs. Coordinates in-store education, community services, outreach, events, and promotions to neighborhood engagement.
Takes ownership of challenges and uses sound judgment to resolve issues independently when appropriate, while knowing when to engage additional resources, expertise, or support.
Leads change by translating new initiatives and expectations into clear ways of working, training the team, and ensuring successful implementation.
Maintains a 360-degree view, using operational results, staff and guest feedback, and community insights to identify patterns, understand what is and is not working, and communicate priorities and recommendations to BRFOB Leadership and project partners.
Learns and adapts quickly as the Market evolves, identifying opportunities to improve systems, operations, hospitality, and the community experience.
A passion for Creating Community through Food!
5+ years' experience managing a grocery, food retail, hospitality, co-op, community-based market, or similarly complex retail operation.
5+ years' experience supervising, coaching, and developing a team.
Strong grocery retail knowledge, including merchandising, ordering, receiving, inventory management, and perishable product handling.
Experience working with diverse communities, community-based organizations, workforce development, second-chance employment, or community-centered programs strongly preferred.
Demonstrated ability to lead a team, manage day-to-day operations, and independently troubleshoot and resolve problems.
Strong hospitality skills and demonstrated ability to build trusting relationships with guests, staff, community members, and organizational partners.
Demonstrated conflict resolution and de-escalation skills with a trauma-informed approach.
Excellent interpersonal, written, and verbal communication skills; demonstrated ability to effectively train and coach others.
Critical thinking, troubleshooting, data analysis, and process-building skills.
Solid financial acumen, including budgeting, labor management, inventory controls, and understanding financial and operational reports.
Ability to navigate ambiguity, changing priorities, and new situations with curiosity, patience, and resilience.
Proficient in MS Outlook, Word, and Excel; ability to learn new technologies.
Fluency in English, spoken and written. Bilingual or multilingual skills reflecting the Sunnydale and Visitacion Valley communities preferred, e.g. Spanish, Cantonese, Samoan.
ServSafe Manager's Certification, ServSafe California Food Handler card is required within 30 days post-hire. Bi-Rite provides on-site paid training and certification.
Must be 18 years of age or older.
The Bi-Rite Family of Businesses has been a San Francisco institution for more than 80 years. Today, the company includes three neighborhood Markets (on 18th Street, Divisadero and Polk), a world-renowned Creamery, and our creative Catering and Commissary Kitchen. We believe food does more than nourish, it brings people together. As a Certified B Corporation, ranked in the top 5% for the world for our community impact, it’s our responsibility to build meaningful relationships with each part of our extended family: the food we make and sell connects our staff, our guests, our producers, and the environment. Named one of Forbes 25 Best Small Companies in America, our team is comprised of entrepreneurs, dreamers, doers, artists, activists, and, of course, food lovers!
Hiring staff with a diversity of backgrounds, identities and perspectives makes our company and culture stronger. If you share our values and enthusiasm for Creating Community Through Food, we encourage you to apply even if your experience doesn't perfectly align with every qualification.
If you’re a people person with a passion for heartfelt service, we invite you to join us on our mission ofCreating Community Through Food®!
Bi-Rite Family of Businesses complies with Federal Transparency in Coverage regulations providing this link to machine-readable files related to the health plans (opens in new tab) offered to our staff. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data including negotiated service rates, and out-of-network allowed amounts between health plans and healthcare providers.