General Manager - Club Pilates Lansing

Club Pilates; Lansing (MI); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Health insurance

401k matching

Free unlimited club membership

Select retail discount

Paid time off

Job summary

Club Pilates Lansing is seeking a General Manager to lead studio operations, drive revenue, and supervise instructors. You will oversee sales, local marketing, and day-to-day administration, reporting to the regional manager.

Experience in premium hospitality or wellness environments is highly valued for delivering an elevated client experience while growing membership. The role requires leadership, strong communication, and a hands-on approach to daily studio management, with a focus on results

Qualifications

• 2+ years of management and sales experience in boutique fitness or premium hospitality.
• Strong leadership and team coordination skills.
• Proven ability to generate personal sales and hit membership targets.
• Experience managing multiple revenue streams: memberships, retail, private training, teacher training.
• Social media savvy with experience on Facebook and Instagram.
• Excellent English communication, presence, and attention to detail.
• Proficiency with club management software (ClubReady is a plus).

Responsibilities

• Sales & lead generation: implement strategic processes to schedule prospects into demos and close memberships.
• Marketing & partnerships: collaborate on campaigns with local businesses and events.
• Social media management: create and schedule content across platforms and monitor engagement.
• Team leadership: hire, onboard, train, and supervise staff; manage scheduling.
• Operations: oversee studio setup, cleanliness, and policy enforcement; generate revenue reports.
• Inventory & vendor relations: coordinate with vendors to display and stock products.

Skills

Leadership

Sales

Social media

Communication

Brand engagement

Data management

Tech literacy

Tools

ClubReady

Job description

Compensation:$40,000 - $60,000 Salary including Commissions and Bonus Opportunity
Benefits:Paid Time Off, Health Insurance, and 401k Matching

Position Overview

Club Pilates Lansing coming Q4 2026! We are in search of a high-energy, results-driven General Manager to take charge of the complete spectrum of studio operations at Club Pilates Lansing. This role encompasses everything from driving sales and local marketing to supervising instructors and managing daily operations, with direct reporting to the regional manager.

While experience in boutique fitness is highly valued, we are also looking for leadership talent from premium hospitality, luxury retail, and sales-driven wellness environments (such as high-end medical spas, luxury wellness clubs, or premium guest services). If you understand how to deliver an exceptional, elevated client experience while aggressively driving revenue, we want to hear from you.

Club Pilates offers group reformer classes in various formats and levels to accommodate everyone seeking to learn Pilates and hone their fitness expertise. Club Pilates is a well-established, nation-wide brand, committed to providing affordable and accessible Pilates to the community.

Club Pilates has over 1000 studios across the globe, spanning 4 continents, and is the largest Pilates brand worldwide. Class formats target a wide range of clients’ needs – from young to more senior and beginner to advanced. Club Pilates was one of the first studios to create a 500-hour Teacher Training Program designed to thoroughly and safely teach group Pilates apparatus classes. Its over 2200 instructors provide over 17 million workouts a year to tens of thousands of members. Club Pilates has been recognized in Inc Magazine's Inc. 500 and Inc. 5000 List two years in a row as well as Entrepreneur Magazine's Franchise 500 two years in a row. For more information, visit www.clubpilates.com

Requirements

• Experience:2+ years of management and sales experience in boutique fitness, premium hospitality, luxury retail, or sales-driven wellness environments (e.g., medical spas, high-end clinics). Strong leadership skills to motivate and coordinate a team
• Sales Excellence:Confident in generating personal sales, hitting membership targets, and training Sales Representatives to close deals. Highly organized, proficient in data management, ability to prioritize and meet deadlines
• Multi-Stream Revenue Management:Ability to manage and drive 4 distinct revenue streams: memberships, retail, private training, and teacher training.
• Community & Brand Engagement:Familiarity with local community engagement tactics to enhance regional brand awareness. Ability to work harmoniously with co-workers, clients and the general public.
• Social Media Savvy:Proven experience creating, scheduling, and managing engaging content on Facebook and Instagram to increase followers and local engagement while maintaining brand voice.
• Communication & Presence:Fluent in English with excellent interpersonal, writing, and grammar skills. Ability to project a professional, punctual, reliable, and neat appearance. Strong attention to detail and accuracy. Trustworthy and ability to handle confidential information
• Tech Literacy:Proficiency with computers, CRM systems/studio software (experience with ClubReady is a plus), and Bluetooth audio equipment.

Duties

• Sales & Lead Generation:Implement strategic sales processes (including grassroots marketing and networking) to schedule prospects into Demo classes, close membership sales, and collect outstanding dues.
• Marketing & Partnerships:Collaborate with the corporate marketing team on promotional campaigns. Coordinate with local businesses, influencers, and community organizations to establish partnerships. Schedule and participate in networking/community events and studio promotions.
• Social Media Management:Create, curate, and schedule high-quality, engaging content (posts, stories, videos) across all platforms. Monitor accounts and respond to messages and reviews in a professional, timely manner.
• Team Leadership:Hire, onboard, train, and supervise studio staff, including sales representatives and Pilates instructors. Manage staff scheduling. Independently make decisions related to high level customer service
• Operations:Oversee the setup and preparation, ensure cleanliness, and organization of the studio space. Enforce Club Pilates policies and procedures. Proficiency in ClubReady, to include revenue reports, attendance reports, etc. Ensure all forms, administrative supplies, and studio literature is stocked and visible
• Inventory & Vendor Relations:Directly coordinate with vendors to ensure studio retail and products are beautifully displayed and stocked with accurate inventory counts.

Compensation, Benefits & Growth

• Competitive base salary tailored to your experience and performance.
• Uncapped commissions paid on sales plus additional performance-based bonus opportunities.
• Growth opportunities within the company—we actively look to promote from within as we expand.
• Health insurance benefits available.
• 401k matching program.
• Free unlimited club membership.
• Select retail discount.

Job Type: Full-time

Experience:

• Management: 2 years (Required)
• Sales: 2 years (Required)

Work Location: In person