General Manager, Charleston

Veronica Beard; Charleston (SC); On-site; USD 70,000 - 90,000; Full time

Job summary

Veronica Beard in Charleston, SC is seeking a General Manager to maximize sales and deliver an exceptional shopping experience, while maintaining visual standards and controlled wage costs. This role is based at our Charleston location.

You will lead staffing, training, and developing high-performing teams, drive clienteling efforts, and ensure brand standards across merchandising, operations, and customer service to elevate the Veronica Beard experience.

Qualifications

• 3–5 years in luxury retail; strong team leadership and customer service.
• Interpersonal and communication skills; energetic and driven.
• Eye for women's fashion and passion to succeed; strong visual background.

Responsibilities

• Sales leadership: Create an outstanding sales and customer service environment; set and evaluate weekly, monthly, and seasonal goals; model excellent customer service and clienteling; maximize sales through floor supervision; monitor associate performance and address issues; develop Sales Associates to experts in selling steps and client building.
• Staffing and associate development: Recruit, hire, and schedule adequate staff; conduct performance reviews and coaching; ensure product knowledge and customer service training; maintain personnel records.
• Operational excellence: Protect payroll by managing wage costs; control assets and loss prevention measures; ensure cash, inventory, and property accuracy.
• Store standards and merchandising/visual: Execute floor-set and promotional directives; maintain cleanliness and organization; ensure store appearance aligns with brand image; oversee displays and visual direction.
• Fashion/styling: Represent Veronica Beard fashion; stay current with trends; ensure staff follow fashion guidelines; comfortable discussing product on camera for social/media.

Skills

Luxury retail management

Team leadership

Customer service

Communication skills

Visual merchandising

Operational skills

Brand standards

Job description

The General Manager is responsible for maximizing sales, providing an exceptional shopping experience for the customer, and managing the store’s visual and operational standards, including the store’s shrink percentage, wage cost and clienteling. The General Manager is responsible for staffing, training and developing high performance teams. This role is based in our Charleston location.

Responsibilities:

SALES LEADERSHIP:

• Creates an outstanding sales and Customer Service environment
• Strives for sales excellence and results
• Sets and evaluates weekly, monthly and seasonal goals for staff
• Works with customers and models excellent customer service and clienteling skills
• Maximizes sales through strong floor supervision skills
• Assesses store morale, monitors and praises positive associate performance, and resolves and documents performance issues promptly
• Develops Sales Associates to be experts in the selling steps and client building through utilizing the Sales Training Programs and the Client Books

STAFFING AND ASSOCIATE DEVELOPMENT:

• Networks in industry to recruit and hire high quality management and sales-oriented associates
• Fills all levels of open positions within the store in an urgent and timely manner
• Ensures adequate staff is available to meet business needs – schedules accordingly
• Follows company criteria properly hiring, reviewing, coaching and promoting Sales Associates and Assistant Managers
• Administers company personnel programs including appropriate performance reviews, compensation and employment records
• Ensure personnel are trained on product knowledge, selling skills and customer service to support the brand experience
• Documents employee performance in a timely manner
• Creates enthusiasm and excitement within store to motivate high performance teams

OPERATIONAL EXCELLENCE:

• Protects store payroll by managing wage costs, salaries, and allowable hours
• Controls company’s assets, i.e. key control, loss prevention measures, inventory paperwork and company standards of conduct
• Strives for 100% accuracy and compliance in cash, inventory, fixtures and property

STORE STANDARDS:

• Execute floor-set and promotional directives; implements visual merchandising
• Supervises the overall cleanliness and organization of the sales floor and backroom
• Ensures store appearance and atmosphere supports and reinforces the brand image
• Understands, supports and complies with all company policies and procedures

MERCHANDISING/VISUAL:

• Ensure execution of effective merchandising strategies and directives
• Ensure the selling floor is neat, clean, organized and reflects the correct visual image at all times
• Ensure presentation of all displays, fixtures and all visual areas are reflective of current visual direction
• Identify and communicate product concerns in a timely manner
• Communicate inventory needs to support the business goals

FASHION/STYLING:

• Represents the fashion and style of Veronica Beard
• Knowledge of current fashion trends and styles
• Appreciation and demonstration of an overall finished fashion look
• Ensure staff is following Veronica Beard fashion guidelines.
• Comfortable with being on camera for social media purposes (both stills and video)
• Able to fluidly discuss product and fashion on camera

Requirements:

• Ideal candidate must possess 3-5 years in the luxury business, strong team leadership, excellent customer service, and interpersonal and communication skills required, energetic, outgoing, driven individual with an eye for women's fashion and passion to succeed. Strong visual background, sound organization and operational skills
• Minimum of 2 years in a retail Store Management position/experience in women’s apparel (or related field)
• Ability to work flexible schedule, including nights and weekends
• Strong verbal and communication skills
• Strong observation skills – identifying and assessing customer and employee behavior, reactions, and floor awareness
• Ability to retain and utilize data, i.e. names, merchandise, information, policies and procedures
• Ability to create a quality working environment that will encourage others to develop and excel
• Foster a work climate that inspires mutual trust, respect, professionalism and teamwork to achieve goals

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from various perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, or basis of disability or any other federal, state or local protected class.