General Manager

Atria Senior Living; Winston-Salem (NC); On-site; USD 73,000 - 84,000; Full time

Job summary

Atria Senior Living is seeking a General Manager to lead the day‑to‑day operations of a senior living community in Winston‑Salem, NC. You will own the P&L, execute the operations plan, and manage recruiting, development, and performance of the team to deliver high‑quality service and resident satisfaction.

The role centers on sales and customer service, budgeting, and collaboration with regional leadership to meet company objectives.

Qualifications

• Bachelor’s degree in business administration, healthcare administration, hospitality, or related field.
• 2–4 years in operations management with financial goals in senior living or related fields.
• Experience in recruiting, training, and developing staff with performance management.
• Proficient in MS Office; able to manage budgets and forecasting.
• Must have a valid driver’s license and may drive company/personal vehicle.

Responsibilities

• Oversee day-to-day community operations with full P&L responsibility.
• Develop sales and operations strategies with Regional VP.
• Manage budgets, occupancy, expenses, and quality initiatives.
• Recruit, hire, train, schedule, and performance-manage staff.
• Maintain safe working and living environment; ensure accessibility.
• Coordinate monthly resident and staff meetings.

Skills

Leadership

Financial management

Staff development

Customer service

Education

Bachelor’s degree in business/healthcare/hospitality

Tools

Microsoft Office

Facilities management software

Job description

Overview

We create communities where employees thrive in their work, helping our residents thrive in their homes.

Atria Senior Living’s family of brands has openings for individuals looking for a career with outstanding benefits, including:

• Paid holidays and PTO
• Community employees may receive annual anniversary rewards dependent on classification.
• Benefits package also includes Health, Dental, Vision, and Life Insurance
• Retirement Savings Plan / 401(k) employer match
• Tuition reimbursement (U.S Based Communities)

*Enrollment in benefits varies by employee classification; anniversary reward amounts vary by location

As a valued team member at Atria, you’ll work in a supportive environment that provides advancement opportunities and promotes a healthy work-life balance.

Responsibilities

In the role of General Manager, you are responsible for the day-to-day operations of the community, including full profit and loss responsibility. The General Manager executes the operations plan and evaluates all aspects of the business, including the recruiting, hiring, development, and performance management of the team. With a focus towards high performance sales and customer service, the General Manager complies with all Company requirements and regulations and ensures a safe and productive working and living environment.

• Partner with the Regional Vice President in the development of all sales and operations strategies and tactics for the community consistent with the Company’s objectives and expectations.
• Regularly communicate community performance with Regional Vice President.
• Supervise and partner with Community Sales Manager to assess competitive threats, sales plans, and engage in business-to-business sales calls.
• Perform scheduled marketing and sales activities, including but not limited to calls, tours, and sales meetings, resulting in increased census.
• Implement successful strategies regarding labor, occupancy, expenses, and overall quality enhancement, and review and redirect activity, if necessary.
• Assist in the development of community budgets and capital requirements, including forecasting and approving all expenses.
• Act as a liaison between field operations and the Support Center. Build strong relationships with Support Center resources.
• Perform regular reviews of and make recommendations on all aspects of building needs and preventative maintenance.
• Provide on-call and overnight coverage as specified by schedule or as needed.
• Able to work in various positions at the community and fills in as needed due to training, PTO coverage, absences, etc.
• Build a high-performing team and keep engagement high. Employee satisfaction and engagement scores meet or exceed Company’s standards.
• Responsible for interviewing, hiring, training, scheduling, developing, and performance managing assigned staff. Team sizes can vary, the average range is 18-24.
• Meet financial management requirements for the community.
• Maintain a safe working and living environment.
• Conduct monthly resident and staff meetings to communicate effectively and regularly.
• Develop and maintain positive relationships with key stakeholders including governmental agencies, business partners, community groups, etc.
• May perform other duties as needed and/or assigned.

Qualifications

• Bachelor’s degree in business administration, healthcare administration, hospitality, or related field preferred.
• Two (2) to four (4) years of experience in operations management with demonstrated success in meeting financial goals specific to senior/retirement living, assisted living, long-term care, hospitality, restaurant or retail management, or other related fields.
• Successful work history in senior living, long-term care, hospitality, restaurant or retail management, or other related fields.
• Demonstrated success in operating and maintaining a quality, customer service focused workforce.
• Experience in successfully recruiting, training, and developing team members; understanding of performance management expectations as guided by the Company.
• Understanding of facilities management and ensuring systems are maintained properly.
• Proficient knowledge of computer systems; Microsoft Office Suite.
• Must satisfactorily meet and be in compliance with the Company’s Motor Vehicle Policy standards.
• Position may require driving responsibilities (may use Company provided vehicle and/or personal vehicle).
• Must possess a valid driver’s license.

Salary Range

Range from $73,000.00/yr - $83,950.00/yr, dependent on prior work history and experience