General Manager

We Whiten; Virginia; On-site; USD 97,000 - 142,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Paid time off

401(k) match

Paid training

Career growth opportunities

Job summary

We Whiten is seeking a Studio Partner in Virginia. This is a face-to-face sales role with booked clients and generated leads. No cold calling or chasing strangers; you’ll rely on the studio’s setup, brand, and support to win.

You’ll run in-person consults, present packages with financing, upsell to bundles, and follow up to maximize revenue. Own your numbers, track close rate and average ticket, and grow with a national brand that offers uncapped commissions and comprehensive benefits.

Qualifications

• Experience in B2C sales or commission-based roles.
• Comfort with in-person closing and handling objections.
• Willingness to work onsite in Virginia.
• Self-motivated with strong ownership and accountability.

Responsibilities

• Close: conduct in-person consults and sell packages with financing options.
• Upsell: move clients to bundles, upgrades and retail.
• Follow up: nurture pipeline of leads, no-shows, cancellations, and past clients.
• Rebook: convert first-time buyers into repeat clients and referrals.
• Track: monitor close rate, average ticket, and rebook rate.

Skills

B2C sales experience

Commission-driven sales

Local to Virginia/relocate

Job description

The short version

This is a sales job. We put qualified, booked clients in front of you every day, and you close them face to face. There's no cold calling and no chasing strangers: the leads are generated for you, and your income moves with what you convert. If you want more at-bats than you've ever had and a scoreboard that pays you for winning, keep reading.

About the role

As a Studio Partner, you run one-on-one consults with clients who have already raised their hand. Your job is to diagnose what they want, present the right package, handle objections and close. You'll also perform the session itself, which is simple, fully trained, and gives you extra time with each client to build trust and sell.

This is a sales-driven operator role. We provide the studio, brand, marketing, clients, products, systems, training and support. You make it perform.

What you'll do

• Close: run in-person consults, sell packages to booked clients and present financing options
• Upsell: move clients from single sessions into packages, upgrades and retail
• Follow up: work your pipeline of leads, no-shows, canceled appointments and past clients so nothing slips through the cracks
• Rebook: turn first-time buyers into repeat clients and referrals
• Track: know your close rate, average ticket and rebook rate, and work to raise them
• Deliver: perform the session (paid training provided, no experience needed) and keep your studio client-ready

You own the number

You'll always know where you stand: revenue, conversion, average client value, follow-up, retail and repeat business. When you're ahead, great. When you're behind, figure it out. We don't want “the leads were bad.” We want “Here's the problem, here's the plan, here's what I'm doing about it.” That's ownership.

Who wins here

• You have B2C and commission-driven sales experience, or the raw drive to outwork people who do
• You've sold gym memberships, personal training, cars or high-ticket services, where you had to earn the commission
• You love being measured and would rather be paid on output than on hours
• You're comfortable asking for the sale and handling objections in person without getting defensive
• You're coachable and will run a proven sales process before trying to rewrite it
• You stay productive working solo, without a manager over your shoulder
• You're local or willing to move for the right opportunity

We're especially interested in closers from door-to-door and in-home sales (solar, roofing, windows, pest, security), car sales, timeshare, jewelry and gym membership sales. You don't need a beauty background. We'll teach you the whitening business.

Who this is not for

• People who are uncomfortable asking for money
• People who want a salary that stays the same whether they perform or not
• People looking for a spa manager job
• People whose sales experience is mostly on the phone, in real estate or insurance, or managing a team instead of closing themselves
• People who need constant direction or avoid follow-up because they don't want to “bother” anyone
• People who blame leads or pricing when the numbers are down

If you want a comfortable management job, this isn't it.

What you get

• Uncapped commission
• Monthly performance bonuses based on location revenue
• Total compensation of $97K–$142K a year (base + commission + bonus)
• Health, dental and vision insurance, with 100% of your coverage paid by us
• Paid time off
• 401(k) with up to a 5% company match
• Paid sales and service training
• A real path up: we're a growing national brand and we promote top performers from within

Schedule + location

• Monday to Saturday
• Fully onsite at the studio location listed for this job