General Manager

Apple Door Systems, Inc.; Town of Ashland (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, and vision insurance

401(k) with Employer Match

Paid time off

Job summary

Apple Door Systems in Ashland, VA is seeking a General Manager to oversee daily operations across service, installation, and customer service. The GM will lead technicians and staff, drive growth, manage budgets, and ensure safety and quality.

This role requires strong leadership, technical knowledge of garage door systems, and a proactive approach to sales and operations. The position offers an opportunity to shape service delivery at multiple Virginia locations.

Qualifications

• Proven experience in a managerial role, preferably in garage door service or home services.
• Technical knowledge of garage door systems and repair techniques is preferred.
• Previous sales experience
• Valid driver's license and clean driving record.

Responsibilities

• Lead a team of technicians and administrative staff; assign tasks and schedule shifts.
• Coordinate service calls and dispatch technicians; ensure timely, quality repairs.
• Build and maintain strong customer relationships; address inquiries and complaints.
• Identify wholesale opportunities and support quotes, site checks, and bids.
• Develop sales and marketing strategies to attract/new customers and upsell.
• Manage location budget and monitor financial performance.
• Establish and enforce quality standards for service delivery.

Skills

Leadership

Team management

Communication

Problem-solving

Multitasking

Computer skills

Job description

Description

Title: General Manager

Reports to: Regional Manager

Job Type: Full-Time

Location: Ashland, VA

Come join our team and open the door to an amazing career at Apple Door Systems! We have an immediate need for a General Manager at our Ashland, VA location.

With locations in Richmond, Ashland, Waynesboro, Chesapeake and Williamsburg, the Apple Door Family has been serving Virginia since 1973. Whether it's our hallmark garage door products, awning and solar shading systems or heavy-duty industrial doors, Apple has the access products of choice. Each location has a fully staffed showroom and customer service center where you can be prepared to receive quality, craftsmanship and trust.

We often wonder what “The Apple Advantage” is, what makes us different than our competitors and what has kept this company in business for 40+ years? The answer is simple, OUR AMAZING EMPLOYEES! The employees of Apple Door are the advantage that we have. Without each one of our employees giving their all every day, we could not do what we do. Thank you to our employees for being “The Apple Advantage”!

Summary & Duties

The General Manager will be responsible for all aspects of operations to ensure efficient and effective service delivery. This role requires a combination of technical expertise in garage door systems, leadership skills, and business acumen to drive growth and profitability. Key areas of focus will include the following:

• Team Management - supervise and lead a team of technicians and administrative staff; assign tasks, schedule work shifts, and ensure adequate staffing levels; provide training, coaching, and mentorship to team members to enhance their skills & performance; conduct performance evaluations and address any disciplinary issues as necessary.
• Service Operations - coordinate service calls & dispatch technicians to customer locations; ensure timely & quality completion of service/repair jobs; monitor inventory levels of parts & supplies to maintain adequate stock levels; implement & enforce safety protocols to ensure a safe working environment for employees and customers.
• Customer Relations - build & maintain strong relationships with customers to understand their needs and expectations; address customer inquiries, concerns, & complaints promptly and professionally; seek feedback from customers to continuously improve service quality and customer satisfaction.
• Wholesale Management – monitor customer trends and competitor activity to identify new wholesale opportunities; assist with quoting, site checks, and commercial project bids; collaborate with the marketing team on campaigns, promotions, and branded materials for both retail and wholesale; build long‑term relationships with both retail customers and wholesale dealer accounts; provide excellent service & support to local contractors, builders, and resellers.
• Sales & Marketing - develop & implement strategies to attract new customers and retain existing ones; collaborate with the marketing team to create promotional materials & campaigns; identify opportunities for upselling additional products or services to customers; quoting, selling, site checking, and other essential sales responsibilities.
• Financial Management - prepare & manage the budget for the service location; monitor financial performance against targets & implement corrective actions as needed; identify cost‑saving opportunities & optimize operational efficiency to maximize profitability.
• Quality Assurance - establish & enforce quality standards for service delivery; conduct regular inspections & audits to ensure compliance with company policies and industry regulations; implement continuous improvement initiatives to enhance service quality and efficiency.

Qualifications

• Proven experience in a managerial role, preferably in garage door service or home services.
• Technical knowledge of garage door systems and repair techniques is preferred.
• Previous sales experience
• Valid driver's license and clean driving record.

Skills

• Strong leadership skills with the ability to motivate and manage a diverse team.
• Excellent communication and interpersonal abilities.
• Proficiency in computer applications and service management software.
• Ability to multitask, prioritize, and problem‑solve in a fast‑paced environment.

Work Conditions

• Climate‑controlled office environment with continual sitting & use of a computer.
• Regular bending, lifting, etc. while assisting with operations.
• Exposure to weather and temperature elements when performing jobsite support.

Benefits

We are proud to offer a robust benefits package to our team members, including:

• Competitive salary
• Medical, dental, and vision insurance with multiple plan options
• Short- and Long-Term Disability
• Employer‑paid Life Insurance with buy‑up options
• Accident Care
• Hospital Indemnity
• 401(k) with Employer Match
• Employee Assistance Program (EAP)
• Generous Paid Time Off (PTO)
• Paid Holidays
• Team member recognition & reward programs

Core Values

At Apple Door Systems, we base our actions on the following core values and request the same from all team members:

• Teamwork – we operate as a team and succeed together.
• Grit – we have the courage, strength, and character to persevere.
• Sincerity – we are transparent and trustworthy.
• Development – we strive for continuous improvement, both professionally and personally

Third-Party Agency Notice

GarageCo does not accept unsolicited resumes from external recruiters or agencies. We only work with approved partners engaged directly by our Talent Acquisition team for specific searches. Unsolicited submissions will not be eligible for placement fees.

We are an (EOE) Equal Opportunity Employer.