General Manager

American Outliers; St. Louis (MO); On-site; USD 110,000 - 160,000; Full time

Job summary

The General Manager (GM) will serve as the primary driver of growth and market expansion for a basement, foundation, and crawlspace repair contractor serving the Greater St Louis market. With a proven business model, this role leads the front half of the business, focusing on business development, sales growth, pricing strategy, and market leadership.

You will build and lead the local team across field, sales, office, and customer service, own market growth through lead generation and pricing,

Qualifications

• Demonstrated track record of leading teams to measurable outcomes in a process-driven environment.
• Experience building or enforcing standard operating procedures.
• Proven ability to recruit, develop, and retain strong people.
• Understanding of sales, marketing, and capacity planning at the unit level.
• History of driving growth in key performance metrics.

Responsibilities

• Build and lead the local team across field, sales, office, and customer service roles.
• Own market growth through business development, lead generation, pricing, marketing, and customer acquisition.
• Drive P&L and KPI performance across revenue, margin, unit economics, and operational targets.
• Create disciplined execution by setting standards, holding the team accountable, and running operating rhythms.
• Align growth with operations by partnering with the Operations Manager and ownership team.
• Oversee scalable systems for hiring, onboarding, office management, meetings, and customer issue resolution.

Job description

Company: Crawlspace and Basement Repair Company

Role: General Manager

Compensation: $110K (year 1) - 160K (year 2) OTE + 20% Equity

Location: St. Louis, MO

***We welcome candidates from non-traditional backgrounds, including military veterans and leaders from small business management backgrounds. This is a growth focused role. If you have led people and owned outcomes, we will teach you how to lead a crawlspace repair company***

Overview:

The General Manager (GM) will serve as the primary driver of business growth and market expansion for a basement, foundation, and crawlspace repair contractor serving the Greater St Louis market. With a proven business model and operational foundation

already in place, the company is looking to reset in the STL market and grow for years to

come. This role is responsible for leading the front half of the business, with a strong emphasis on business development, sales growth, marketing execution, pricing strategy, and overall market leadership.

The General Manager leads the reset and builds on proven success in this market with

the support of the corporate leadership team (training, launching, support) and the

investment + daily support and coaching of two seasoned leaders within the business.

This position is ideal for a highly motivated, growth-oriented leader who thrives in competitive markets and is energized by building relationships, leading people, and scaling a service-based business.

Previous home services or construction experience would be helpful but is not required. We're looking for leadership, operational discipline, and the ability to execute.

What You'll Own:

• Build and lead the local team across field, sales, office, and customer service roles.
• Own market growth through business development, lead generation, pricing, marketing, and customer acquisition.
• Drive P&L and KPI performance across revenue, margin, unit economics, and operational targets.
• Create disciplined execution by setting standards, holding the team accountable, and running consistent operating rhythms.
• Align growth with operations by partnering with the Operations Manager and ownership team.
• Oversee scalable systems for hiring, onboarding, office management, meetings, and customer issue resolution.

Who Fits:

An ideal candidate has:

• A demonstrated track record of leading teams to measurable outcomes in a process-driven, labor-intensive environment
• Experience building or enforcing standard operating procedures
• A proven ability to recruit, develop, and retain strong people
• An understanding of sales, marketing, and capacity planning at the unit level
• A history of driving growth in key performance metrics
• Proficiency in Google Workspace and modern business tools
• MUST APPRECIATE A BLUE COLLAR PROFESSIONAL ATMOSPHERE. Our culture and business is built "in the dirt".

Why This Role

This is a rare opportunity to earn your way into business ownership without the capital, risk, or delayed income of starting from scratch. You'll inherit a proven team, operating model and the support to build a thriving business with a clear path to up to 20% ownership in the business.