General Manager

pgatoursuperstore; Richmond (VA); On-site; USD 72,000 - 87,000; Full time

Job summary

PGA TOUR Superstore is seeking a General Manager to oversee store operations, drive profitability, and deliver an exceptional customer experience. The GM partners with HR, Asset Protection, and Operations to execute the business strategy and lead a high-performing, service-focused team in a busy retail environment.

Responsibilities include managing expenses, merchandising and safety standards, ensuring accuracy of information on store pages, and fostering a culture aligned with the company

Qualifications

• Strong communication skills, both verbal and written.
• Ability to forecast business needs and develop solutions.
• Proficient with Microsoft Office Suite (Outlook, Excel, etc.).
• Demonstrates accountability and ethical conduct.

Responsibilities

• Lead a confident and knowledgeable team that delivers a differentiated experience for customers and prioritizes the customer over tasks.
• Listen and respond to internal and external customers and build strong relationships in the store, organization, and community.
• Drive change in key areas with the greatest impact on customer experience and use customer feedback to coach/recognize teams.
• Inspect store pages for accuracy to prevent negative customer experience due to incorrect information.
• Manage the appearance, cleanliness, and upkeep of the retail building and equipment to deliver a differentiated customer experience.
• Create and oversee the day-to-day execution of the strategic plan, driving sales and profitability through report analysis and action.
• Make business decisions by assessing market competition, understanding customer insights, and leveraging company reporting.
• Demonstrate corporate citizenship by maintaining compliance with all required directives, deadlines, publications, standards, meetings, and policies.
• Ensure compliance with all safety and security policies and procedures.
• Demonstrate a culture of ethical conduct, safety, and compliance; lead the team to work in the same way and hold others accountable to this commitment.
• Inspect schedules for proper allocation & guidelines to support peak traffic times, key holiday events & weekends.
• Promote a FUN, inclusive, and Put People First working atmosphere aligning with Core Values; develop internal talent.
• As cultural ambassador, create plans that drive improvements in Associate engagement and retention.
• Develop and monitor IDPs for store leaders to ensure future bench strength.
• Establish performance goals for Assistant General Managers; provide mentoring and feedback.
• Commit to diversity, equity, and inclusion through ongoing development and inclusive behavior.
• Recruit, hire and retain a passionate team with area-specific knowledge and expertise.
• Oversee compensation, disciplinary, or staffing actions according to company policies.

Skills

Communication

Analytical

Computer skills

Accountability

Tools

Microsoft Office Suite

Job description

72,000.00 - 87,100.00 USD Annual Pay Range: $72,000 - $87,1000

Overview

At PGA TOUR Superstore, we're always looking for enthusiastic, self-motivated , flexible individuals who will share a passion for helping transform our business . As one of the fastest growing specialty retailers, we're dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization . P art of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates - driven by our vision to inspire people through golf and tennis.

Position Summary

The General Manager (GM) is responsible for the overall store operations (i.e., expenses, merchandising standards, operations standards, compliance, s afety, security, and workforce). The GM works closely with cross‑functional partners in Human Resources , Asset Protection, and Operations at the District, Region, and Store Support Center levels to execute the PGATOUR Superstore business strategy within his/her/they store. To be successful , the GM must build and support a store culture, in partnership with key stakeholders, that is aligned to the PGATOUR Superstore mission and behaviors where employees are engaged and inspired. This leader is also responsible for maintaining a strategic view of store talent needs, driving execution of sales and service strategies , championing customer service , and acting as the PGATOUR Superstore brand ambassador for the community.

Key Responsibilities :

Customer Experience

• Lead a confident and knowledgeable team that delivers a differentiated experience for our customers, prioritizes the customers over tasks, and delivers a welcoming and inspiring experience.
• Listen and Respond to internal and external customers and build strong relationships in the store, organization, and community.
• Drive change in key areas with the greatest impact on customer experience and use customer feedback to coach/recognize teams .
• Inspect store pages for accuracy to prevent any negative customer experience due to incorrect information being provided to customers.
• Manage the appearance, cleanliness, and upkeep of the retail building and equipment to deliver a differentiated customer experience.

Operational Excellence

• Create and oversee the day‑to‑day execution of the strategic plan, driving sales and profitability through report analysis and initiating appropriate action necessary to exceed financial goals.
• Make business decisions by assessing market competition, understanding customer insights, and leveraging company reporting.
• Demonstrate corporate citizenship by maintaining compliance with all required company directives, deadlines, publications, standards, meetings, and policies and procedures.
• Ensures compliance with all safety and security policies and procedures .
• Demonstrate a culture of ethical conduct, safety, and compliance; lead the team to work in the same way and hold others accountable to this commitment .
• Inspect all schedules for proper allocation & guidelines to support peak traffic times, key holiday events & weekends.

Associate Engagement

• Promote a FUN, inclusive, and Put People First working atmosphere that encompasses our Core Values with accountability to create a high‑performing team, maintain service standards, and develop internal talent.
• As the cultural ambassador, create and initiate plans that drive improvements in A ssociate engagement and retention.
• Develop, implement, and monitor the store leaders’ Individual Development Plans (IDPs) to ensure future bench strength.
• Establish performance and development goals for A ssistant General Managers and provide mentoring, coaching, and regular feedback to enhance performance.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• Recruit, hire and retain a passionate team for area‑specific knowledge and expertise. Through creation of development plans for all leadership and owning the onboarding experience.
• Oversee any compensation, disciplinary, or staffing/human resources‑related actions by following company standards and policies.

Qualifications and Skills Required:

• Communication: Candidates must have strong listening and interpersonal skills. They must possess good verbal and written communication skills and be able to communicate cross‑functionally. Candidates communicate expectations and standards to execute company programs.
• Analytical: Candidates must have strong strategic skills and the ability to effectively forecast business needs and develop comprehensive solutions to complex problems. Candidates must be able to identify opportunities and solutions to increase sales and strengthen operational processes.
• Computer: Candidates must possess advanced computer skills with a working knowledge of the Microsoft Office Suite, including Outlook.
• Accountability: Candid