General Manager

Crooked Hammock Brewery; Raleigh (NC); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

PTO & vacation

Health insurance

Wellness resources

Travel opportunities

Team events & outings

Employee appreciation events

Professional leadership development

Food, beverage & retail discounts

Job summary

Crooked Hammock Brewery in Raleigh, NC is seeking a General Manager to lead a culture-driven team and drive results across leadership, operations, financial performance, and marketing/community engagement. This role requires hands-on leadership, hospitality excellence, and a passion for building a welcoming, family-like environment.

You will oversee labor, budgets, guest experience, safety, and brand partnerships, while guiding teams through change and growth in a fast-paced brewery setting.

Qualifications

• Minimum 5 years in restaurant or brewpub leadership.
• Bachelor’s degree in hospitality or related field preferred.
• ServSafe certification (or able to obtain) and strong safety practices.

Responsibilities

• Lead and coach hospitality team to deliver exceptional guest experiences.
• Oversee operations: SOPs, cleanliness, quality, and safety.
• Collaborate on budgets, forecasts, and cost controls.
• Drive local marketing, events, and community partnerships.
• Uphold ServSafe standards and safety practices.

Skills

Leadership

Team development

Communication

Organizational skills

Hospitality systems

Education

Bachelor’s degree in hospitality or related field

Tools

POS systems

Excel/Spreadsheets

Google Docs

Word processing

Job description

Summary of Position: Ready to lead something legendary? The General Manager role at Crooked Hammock Brewery isn’t your average GM gig. We’re looking for a culture-driven leader who can keep the good times flowing while driving results in four key areas: Leadership & Team Development, Operations, Financial Performance, and Marketing & Community Engagement. We’re not just a brewery; we’re a lifestyle. Our spaces are built for backyard escapes, where everyone feels like family. Joining our team means being part of something fresh, exciting, and full of heart. This is more than a job; it’s your chance to help build something unforgettable. Must Enjoy the Ride!

Duties & Responsibilities

General Manager

Job Description

Summary of Position: Ready to lead something legendary? The General Manager role at Crooked Hammock Brewery isn’t your average GM gig. We’re looking for a culture-driven leader who can keep the good times flowing while driving results in four key areas: Leadership & Team Development, Operations, Financial Performance, and Marketing & Community Engagement. We’re not just a brewery; we’re a lifestyle. Our spaces are built for backyard escapes, where everyone feels like family. Joining our team means being part of something fresh, exciting, and full of heart. This is more than a job; it’s your chance to help build something unforgettable. Must Enjoy the Ride!

LEADERSHIP & TEAM DEVELOPMENT

• Recruit, onboard, and coach team members to become hospitality rockstars
• Lead with heart, setting expectations and conducting regular check-ins and reviews
• Manage scheduling to meet labor targets and business needs
• Drive accountability while celebrating wins and creating a space where people thrive
• Be a brand ambassador—living the Crooked Hammock values every day

OPERATIONS

• Keep the ship tight: uphold SOPs, food quality, cleanliness, and service standards
• Create systems and improvements that boost efficiency and guest satisfaction
• Own the guest experience: build regulars, touch tables, and resolve issues fast
• Enforce safety, sanitation, and ServSafe standards
• Ensure the location shines inside and out—this is your house!

FINANCIALS

• Collaborate on budgets and forecasts
• Analyze variances and take action to drive performance
• Manage purchasing and labor to meet COGS and profit goals
• Keep financial and HR records clean, timely, and accurate

MARKETING & COMMUNITY

• Partner with the brand and marketing team to bring campaigns to life on-site
• Lead local engagement, events, and partnerships that get the neighborhood buzzing
• Inspire the team to be involved and invested in our community presence

Qualifications

• 5+ years in restaurant or brewpub leadership
• Bachelor’s degree in hospitality or a related field preferred
• Passion for people, service, and building culture
• Proven track record in operations, labor management, and financials
• Excellent communication, coaching, and organizational skills
• Strong understanding of hospitality systems and safety practices
• ServSafe certified (or able to obtain)
• Must be flexible, professional, and ready to lead nights/weekends
• Able to lift up to 55 lbs and move up to 170 lbs (it’s a brewery, after all!)
• Proficiency in basic computer applications, word processing, spreadsheet, Google Docs, internet, POS;
• Frequently walk and occasionally bend over, twist, kneel, climb, stoop and crouch. This position requires the ability to lift up to 55 pounds and maneuver 170 pounds.

Compensation

This position pays a competitive salary, plus benefits and awesome employee perks. La Vida Hospitality Group offers unique lifestyle-based benefits geared towards doing what we do best - Enjoying the Ride & Celebrating our Tribe!

• Benefits for our salaried team - PTO & vacation, health insurance, & wellness resources
• Unlimited growth potential
• Travel opportunities
• Team events & outings like our recent ski trip to the Poconos
• Local lifestyle perks like paddleboarding & kayaking discounts
• Employee appreciation events & seasonal parties
• Professional leadership development and continuous coaching, training, and mentorship
• Food, beverage & retail discounts

...and tons more! We're firm believers in working & playing hard and we want to find people who share that same passion with us, so if that sounds like your kind of vibe,