General Manager

Good Day Farm; New Iberia (LA); On-site; USD 70,000 - 100,000; Full time

Job summary

Good Day Farm is seeking a General Manager to oversee all dispensary operations, drive sales performance, and ensure regulatory compliance. The role requires strategic leadership, staff development, and strong customer service focus in a cannabis retail environment.

Reports to Market Manager and leads daily operations, inventory, cash handling, and KPI achievement. This role emphasizes culture, accountability, and continuous improvement within a growing cannabis business.

Qualifications

• Leadership experience in retail/hospitality/cannabis environments.
• Proven ability to manage staff, payroll, and scheduling.
• Strong communication and culture-building skills.
• Knowledge of state regulations and compliance in cannabis.
• Experience with METRC and POS systems.

Responsibilities

• Lead staff training and development; hire and manage team.
• Drive revenue and KPIs; communicate goals and sales expectations.
• Oversee daily operations, cash flow, and store processes.
• Manage inventory, compliance, and merchandising; ensure accurate online menus.
• Engage customers and lead omni-channel experiences (drive-thru, delivery).
• Collaborate with cross-functional partners (HR, Ops, IT, Facilities).

Skills

Team leadership

Staff training

Customer service

Sales management

Inventory management

Cash handling

Compliance knowledge

METRC experience

POS systems

Education

Bachelor’s Degree

Tools

Dutchie POS

Microsoft Office

Inventory software

Job description

About the Role -

The General Manager is a leadership position responsible for overseeing all aspects of the dispensary's operations. This role requires strategic thinking, the ability to drive sales performance, leadership, and a comprehensive understanding of the cannabis industry, including compliance with regulations. This role reports to the Market Manager and is subject to change.

Essential Duties & Responsibilities -

Team and Leadership

• Lead staff training and development, lead all hiring and team management, conduct employee reviews, build staff schedules, and manage overall payroll responsibilities.
• Be a cultural leader for all team members and lead by example to meet company culture goals and expectations.
• Lead staff coaching and set standards of success for every team member by using tools provided: daily huddles, sales goal trackers, promotional calendars, and other resources.
• Lead daily/weekly/monthly communication with all team members, ensuring the staff is apprised of all business and cultural goals.
• Set the example for all behaviors in the dispensary: uniform presentation, positive attitude, driving results, and seeking growth opportunities.
• Champion company goals: Revenue, Expense Management, Product Launches, Customer Service, Operational Excellence.
• Drive employee engagement and morale through known best management practices. Be the leader of choice.
• Drive a culture of accountability in all areas of focus in the dispensary: Business Leadership, Facility Maintenance, Compliance, and Customer Service.
• Monitor and use company communication channels regularly.

Revenue and KPIs

• Lead in meeting all revenue and sales expectations with holistic management practices, staff training, and customer relations.
• Effectively communicate sales goals, promotions, and business expectations with staff on a daily/weekly/monthly/quarterly basis, and relate it to your overall store performance.
• Build meaningful relationships with customers and lead by example for team members in developing a culture of customer service and drive all daily/weekly/monthly/quarterly KPIs: ADS, UPT, Sell Through, Identify underperforming metrics, Payroll, and Other related Business Expenses.
• Participate in competitive analysis through competitive shopping within a 30-mile radius of your store, sharing weekly/monthly analysis and suggestions to remain competitive in an ever-changing industry, and be solutions-oriented.
• Oversee all daily/weekly/monthly inventory processes and reconciliation to ensure accuracy and prevent loss.

Day-to-Day Leadership

• Lead in daily store opening and closing duties such as cash management procedures, inventory reconciliation, and all processes related to operating the day-to-day business.
• Lead in all management-related responsibilities and day-to-day functions.
• Manage all store cash flow: till setting, cash handling, and cash depositing, change ordering, reconciliation, safe management, staff tip management and reporting, and all other related cash reporting processes and functions.
• Lead in the upkeep of the store: supply ordering, cleaning, and general housekeeping practices, as well as any urgent facility-related repairs and needs.
• Be a front line of maintenance for the facility by actively communicating needs and fixes.
• Adhere to all company policies and procedures, and stay aware of any changes through constant communication with the Regional Manager.
• Be a functional expert in all fundamental and enhanced processes and procedures required for the dispensary to operate.

Inventory Management and Compliance

• Lead in creating a culture of compliance through staff training, self-education, and adherence to all compliance requirements, State regulations, and internal processes.
• Lead and train all staff in all inventory processes: intake, invoice management, organization, selling, staff training and development, expiring products, and aging products.
• Prioritize shelf stocking and keeping online menus accurate at all times of the day through daily reconciliation, observations, communication with CF stakeholders, and delegation.
• Track and be an expert on all critical stocking needs.
• Be fluent in all METRC and company POS processes related to inventory management.
• Maintain and develop robust communication with local and regional compliance team members to ensure accurate and thorough compliance adherence.
• Update daily/weekly/monthly tools and trackers.
• Create a culture of compliance and uphold the highest organizational standards in all inventory-related processes and needs.
• Lead and assist in all in-store Visual Merchandising of products on the sales floor, as well as lead training and expectations of the customer journey as it relates to Visual Merchandising.
• Effectively communicate the daily/weekly/monthly promotions to staff and customers, as well as manage communication with systems and marketing teams to ensure accuracy and effectiveness.
• Effectively communicate the pop-ups and events to staff and customers, as well as manage communication with systems and marketing teams to ensure accuracy and effectiveness.
• Lead all Loyalty program-related needs and initiatives with staff and customers, and be a champion of New Customer Loyalty Sign Ups.

Customer Experience

• Lead and assist in all customer experience initiatives that build value and loyalty.
• Champion the Good Day Way in all customer-related interactions and experiences through staff training and coaching, visual merchandising, process excellence, and overall accuracy and consistency.
• Be a leader of change in an ever-changing industry.
• Create a sense of community by engaging with customers and providing feedback to leadership on community-related opportunities.
• Commit to utilizing technology to enhance customer experience through omni-channel ordering options, accessibility capabilities, including drive-thru, delivery, in-store kiosk, online ordering, payment options, loyalty programs, staff performance tracking, and any other additional technology that may be introduced.

General

• This role is eligible for the quarterly retail incentive program.
• Meet all leadership requirements as they relate to high levels of leadership.
• Be an adaptable leader and have a high level of communication with leadership and store staff alike.
• Have a direct line of communication with local and regional Cross-Functional partners: HR, Ops, IT, Facilities, and any other CF partner.
• Be a positive agent of change and progress, and set an example for leaders, peers, and staff alike.
• Perform other duties as assigned.

Minimum Qualifications

• Have at least 2 - 5 years in a leadership position in retail, hospitality, service, or cannabis related industries.
• Must have 2-5 years of experience in Customer Service related work.
• Cannabis industry experience preferred.
• Must be able to clear a background check.
• Must have flexibility in working hours.

Education, Skills, and Abilities

• Bachelor’s Degree or can substitute experience for degree.
• Strong written and verbal communication skills.
• Demonstrated capability in people management and culture building.
• Positive attitude and flexibility.
• Critical thinking and Logic skills.
• Demonstrated experience in cash and inventory management.
• Microsoft Suite experience.
• Dutchie POS experience preferred.
• METRC Seed-to-Sales experience preferred.

We are committed to building a diverse team and an inclusive environment for all. We are an Equal Opportunity Employer; all hiring decisions are based on qualifications, merit, and business needs.

If you require a reasonable accommodation to participate in the application or interview process, please notify us by replying to your application confirmation email or contacting your recruiter directly.