General Manager

Gold's Gym; Mechanicsville (VA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401K

Job summary

Gold’s Gym Swift Creek in Mechanicsville, VA is seeking a General Manager to lead a fast-paced fitness team and elevate member experiences. You’ll manage daily operations, develop staff, and drive budgets with accountability.

This role demands a sales mindset, strong interpersonal skills, and a hands-on, entrepreneurial approach. A high school diploma is required; an associate or bachelor’s degree and CPR certification are preferred.

Qualifications

• 5+ years of professional experience, preferably in fitness, retail, or hospitality.
• Leadership experience in team development, operations, and budget management.
• Sales-minded with the ability to execute promotional outreach and meet KPIs.
• Passion for fitness, wellness, and helping others achieve their goals.
• Strong interpersonal and communication skills, both verbal and written.
• Entrepreneurial mindset with a hands-on approach and a drive for excellence.
• High school diploma required; Associate or Bachelor's degree in business or a related field preferred.
• CPR Certification (or willingness to obtain upon hire).

Responsibilities

• Oversee day-to-day operations, maintaining a clean, safe, and welcoming gym.
• Manage and optimize operational budgets, staffing, and payroll.
• Hire, train, mentor, and schedule a high-performing team.
• Drive performance through motivation, accountability, and continuous improvement.
• Lead the gym’s sales strategy, ensuring systems and outreach programs are effectively executed.
• Deliver and coach top-tier customer service in a high-volume environment.
• Resolve customer concerns with empathy and professionalism.
• Organize and promote monthly in-gym events in collaboration with corporate marketing.

Skills

Leadership

Sales mindset

Customer service

Interpersonal skills

Communication

Entrepreneurial mindset

Education

High school diploma

Associate or Bachelor's degree preferred

Job description

General Manager – Gold’s Gym

Ready to lead an energetic team in a fast-paced fitness environment? Gold’s Gym Swift Creek is searching for a passionate, results-driven General Manager who’s ready to take charge, build community, and elevate member experiences. If you're a natural leader with a love for fitness and a talent for inspiring others — we want to hear from you!

Why Join Gold’s Gym Swift Creek?

• Be part of an iconic fitness brand with a legacy of strength and innovation.
• Lead a dynamic team in a high-energy, supportive environment.
• Help shape a vibrant gym culture for our diverse, motivated members.
• Make a real impact through team development, customer service excellence, and strategic growth.
• Benefits:
  • Health, Dental & Vision Insurance
  • Paid Time Off
  • 401K

What You’ll Do

Leadership & Management

• Oversee day-to-day operations, maintaining a clean, safe, and welcoming gym.
• Manage and optimize operational budgets, staffing, and payroll.
• Hire, train, mentor, and schedule a high-performing team.
• Drive performance through motivation, accountability, and continuous improvement.

Sales & Customer Experience

• Lead the gym’s sales strategy, ensuring systems and outreach programs are effectively executed.
• Deliver and coach top-tier customer service in a high-volume environment.
• Resolve customer concerns with empathy and professionalism.
• Organize and promote monthly in-gym events in collaboration with corporate marketing.

What You Bring to the Table

• 5+ years of professional experience, preferably in fitness, retail, or hospitality.
• Leadership experience in team development, operations, and budget management.
• Sales-minded with the ability to execute promotional outreach and meet KPIs.
• Passion for fitness, wellness, and helping others achieve their goals.
• Strong interpersonal and communication skills, both verbal and written.
• Entrepreneurial mindset with a hands-on approach and a drive for excellence.
• High school diploma required; Associate or Bachelor's degree in business or a related field preferred.
• CPR Certification (or willingness to obtain upon hire).

Other Details

• Location - Mechanicsville
• Position Type: Full-Time, On-Site