Growth-Driven Gym General Manager - Lead Sales & Teams

Crunch Fitness - CR Holdings; Orlando (FL); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Life Insurance

401K and PTO

Free Crunch membership

Discounted training

Continued education opportunities

Job summary

Crunch Fitness - CR Holdings seeks a General Manager for the East Colonial Club in Orlando. This role is perfect for high-performing leaders passionate about fitness and team development.

The General Manager will drive sales, motivate teams, and oversee operations to create a thriving club environment. The ideal candidate will have a record of success in sales leadership and experience in the fitness industry.

This position offers a competitive compensation package with benefits including health insurance and a Crunch membership.

Qualifications

• Proven success in hitting performance targets in a sales-driven environment.
• Experience in developing and motivating teams.
• Prior management experience in the fitness industry is preferred.

Responsibilities

• Drive Membership Sales by achieving revenue goals.
• Recruit and mentor team members, fostering a winning culture.
• Ensure exemplary member experiences and address concerns.

Skills

Sales leadership

Team development

Positive attitude

Effective communication

Business acumen

Job description

General Manager- East Colonial Club Here We GROW Again!

Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At CR Fitness, we're not just opening clubs — we’re building a legacy.

With 95+ locations and 100+ on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning.

This role isn’t for the average — it’s for the ambitious.

Crunch is where serious fitness meets serious fun.

As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.

Job Summary:

• The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence.
• This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities:

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.

Lead, Develop & Motivate Your Team:

• Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.

Execute Club Operations:

• Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.

Member Experience:

• Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.

Performance Reporting & KPIs:

• Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.

Collaboration with Regional Leadership:

• Align with district and regional leadership on growth goals, compliance, and operational strategies.

Community Outreach:

• Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look for:

• Proven success in sales leadership and hitting aggressive performance targets A passion for developing high-performing teams and creating a winning culture A competitive mindset with the ability to drive results under pressure Relentless energy, positive attitude, and a lead-by-example work ethic Strong business acumen and ownership mentality Clear, confident, and persuasive communication skills Prior management experience required (fitness industry preferred) What We Offer: A performance-driven compensation plan that rewards revenue growth, retention, and leadership ($70K-$145k) Medical, Dental, Vision & Life Insurance 401K and PTO $1000 Getaway Grant (GM & PTM only) Free Crunch membership + discounted training Continued education and advancement opportunities A chance to be part of one of the most aggressive growth stories in fitness If you’re ready to lead a team, hit big numbers, and build your future, this is your shot.

Apply TODAY — and let’s win together. About CR Fitness CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness. Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

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