General Manager

Alternate Ending Beer Co; Matawan (NJ); On-site; USD 60,000 - 80,000; Full time

Job summary

Join a fast-growing brewery and restaurant as a General Manager. Lead the front-of-house operations, cultivate a service-first culture, and inspire a team in a dynamic environment. This full-time role requires strong leadership, communication skills, and a passion for craft beer. Be the face of the establishment, ensuring exceptional guest experiences while managing operations efficiently.

Qualifications

• Minimum 2-3 years of GM or high-level restaurant/hospitality management experience.
• Ability to work nights, weekends, and holidays.

Responsibilities

• Hire, train, and manage FOH staff; foster a positive culture.
• Oversee deposits, reconcile tips, and ensure accurate nightly closeouts.
• Engage with guests, addressing feedback for an exceptional experience.

Skills

Communication

Leadership

Multitasking

Passion for craft beer

Education

Cicerone certification

Tools

Toast

Resy

Shopify

Margin Edge

Google Workspace

Job description

GENERAL MANAGER - ALTERNATE ENDING BEER CO.

We're hiring a General Manager to lead the front-of-house operations at Alternate Ending Beer Co., a fast-growing brewery and restaurant rooted in creativity, community, and hospitality. This is a full-time leadership position for someone who thrives in a high-energy environment, brings a sharp eye for detail, and knows how to build and inspire a team.

The GM is responsible for cultivating a service-first culture, maintaining the highest standards in guest experience, and ensuring efficient day-to-day operations. You'll work alongside the owner, brewery and kitchen leadership, and fellow managers to create a seamless and memorable experience for every guest-whether they're grabbing a pint or joining us for dinner and a movie.

Key Responsibilities

· Team Leadership: Hire, train, and manage FOH staff in collaboration with ownership and department leads; foster a positive, professional culture rooted in hospitality and teamwork.

· Service Standards: Lead pre-shift meetings, maintain floor presence, and serve as the primary liaison between FOH and BOH teams.

· Scheduling & Payroll: Create and approve FOH schedules, manage payroll and timekeeping with the Head of Finance, and ensure smooth shift coverage.

· Cash Handling & Reporting: Oversee deposits, reconcile tips, manage till balances, and ensure accurate nightly closeouts.

· Guest Relations: Be the face of AE during service-engaging with guests, addressing feedback, and ensuring an exceptional experience.

· Training & Culture: Ensure onboarding processes and continuous training reflect AE's values and evolving goals.

· Health & Compliance: Uphold sanitation and safety standards; ensure all FOH operations meet NJ State Liquor Authority regulations.

· System Proficiency: Confidently use Toast, Resy, Shopify, Margin Edge, Google Workspace, and other platforms that keep AE running.

· Event & Merch Oversight: Support special events and collaborate on merchandise organization and presentation.

· Strategic Involvement: Work with leadership on budget goals, operations, marketing efforts, and long-term planning.

Qualifications

· Minimum 2-3 years of GM or high-level restaurant/hospitality management experience

· Strong communication and leadership skills

· Ability to multitask in a dynamic service environment

· Passion for craft beer and community-driven hospitality

· Familiarity with restaurant software platforms and reporting tools

· Cicerone certification (or willingness to obtain)

· Ability to work nights, weekends, and holidays

Physical Requirements

· Ability to stand/walk for up to 8 hours

· Lift up to 50 lbs; handle bending, climbing, reaching, and repetitive motion

· Occasional exposure to outdoor weather and kitchen heat

Reports To:

Scott Novick, Owner Status: Full-time Location: Aberdeen, NJ

Why AE?

Alternate Ending is more than just a brewery. We're a family-friendly spot for movie nights, a craft beer destination, and a hub for creativity and collaboration. If you're passionate about people, service, and growing a community around great beer and hospitality-we want to hear from you.