General Manager

Socket.dev; Madison (WI); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Company Profit Sharing Plan

Relocation assistance

Full medical, dental, and vision

401(k) and company match

Generous PTO

Wellness programs

Career advancement

Professional development

Volunteer time

Company events

Job summary

EquipmentShare in Madison, WI seeks a General Manager to lead the rental facility, hire and develop the team, drive profitability, and ensure safe operations.

You will oversee fleet utilization, monitor performance, and align cross-functional teams to deliver exceptional customer service and growth for the business.

Qualifications

• Minimum 5 years rental industry experience in a management role.
• Valid driver’s license and clean driving record.
• Strong communication, interpersonal and problem-solving skills.
• Excellent leadership and people management skills.
• Results-driven mindset with a focus on continuous improvement.

Responsibilities

• Build an awesome team by hiring and developing people, conducting reviews and training.
• Manage operations to maximize branch profitability with monthly P&L reviews.
• Monitor metrics such as equipment utilization, warranty recovery, and customer satisfaction.
• Effectively communicate information to team and management.
• Establish measurable goals and expectations for team members.
• Maintain a safe and healthy work environment in compliance with regulations.

Skills

Rental leadership

Team leadership

Operations management

Customer service

Budgeting

Job description

Build the Future with Us — EquipmentShare is Hiring a General Manager

At EquipmentShare, we’re not just filling a role — we’re assembling the best team on the planet to build something that’s never been built before. We’re on a mission to transform an industry that’s been stuck in the past by empowering contractors and communities through innovative technology, real-time support, and a team that truly cares.

We’re hiring a General Manager at our rental facility in Madison, WI, and we’re looking for someone who’s ready to grow with us, bring energy and drive to their work, and help us build the future of construction.

Primary Responsibilities

EquipmentShare is more than just a rental company. With our proprietary T3 technology, we’re transforming how construction companies manage their equipment and operations by providing real-time insights into fleet availability, usage, and performance.

• Build an awesome team by hiring and developing amazing people. Conduct reviews and performance evaluations as necessary to produce positive results. Train employees and help them improve their skills. Provide guidance in areas that may need improvement or correction and provide documentation toward these efforts.
• Manage operations to maximize the financial success of the branch. Conduct monthly profit and loss reviews to understand the business and business trends, identify areas for improvement and future revenue opportunities.
• Monitor metrics including, but not limited to: equipment utilization; underperforming assets; warranty recovery; billed mechanical hours; aged receivables and customer satisfaction.
• Effectively communicate information to your team and management.
• Establish reasonable and measurable goals with well defined expectations for team members.
• Maintain a safe and healthy work environment by establishing, following and enforcing standards and procedures while complying with legal regulations.

Why EquipmentShare?

Because we do things differently — and we think you’ll feel it from day one. We’re a people-first company powered by cutting-edge technology. That means our proprietary T3 platform doesn’t just run our business — it also makes your job easier, safer, and more connected. Whether you’re behind the wheel, under the hood, leading a branch, or closing deals — tech supports you, and you drive us forward.

We’re a team of problem-solvers, go-getters, and builders. And we’re looking for teammates who take pride in doing meaningful work and want to be part of building something special.

Perks & Benefits

• Competitive compensation: Base salary plus Company Profit Sharing Plan
• Quarterly bonus guarantees for meeting growth goals for new branches
• Company provided truck or Vehicle allowance ($800/mo)
• Company provided cell phone or phone stipend
• Relocation assistance (as required)
• Full medical, dental, and vision coverage for full-time employees
• 401(k) and company match
• Generous PTO + paid holidays
• Gym membership stipend + wellness programs (earn PTO and prizes!)
• Company events, food truck nights, and monthly team dinners
• 16 hours of paid volunteer time per year — give back to the community you call home
• Career advancement, leadership training, and professional development opportunities

About You

You want to be part of a team that’s not just changing an industry for the sake of change — we’re transforming it to make it safer, more secure, and more productive. You bring grit, heart, and humility to your work, and you’re excited about the opportunity to grow within a fast-paced, mission-driven environment.

We’re looking for people who:

• See challenges as opportunities
• Embrace change and continuous improvement
• Bring energy, effort, and optimism every day

Skills & Qualifications

• A minimum of 5 years rental industry experience, preferably in a management role
• Valid driver’s license and clean driving record
• Strong communication, interpersonal and problem-solving skills
• Excellent leadership and people management skills
• Results-driven mindset with a focus on continuous improvement
• You can adapt to the fast pace of a growing company and stay continuously educated on the latest EquipmentShare products and services

A Workplace For All

At EquipmentShare, we believe the best solutions come from a team that reflects the world around us. Our initiative — A Workplace For All — is rooted in the belief that we must work together to solve some of the toughest problems in construction. That means attracting, developing, and retaining great people from all walks of life.

We value different backgrounds, talents, and perspectives. We want you to feel like you belong here — because you do.

EquipmentShare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or status as a protected veteran.

Employment is contingent on passing a background check. Additionally, some roles require passing a drug test, depending on the job responsibilities.