General Manager

Elevate Eyecare; Iowa City (IA); On-site; USD 60,000 - 90,000; Full time

Job summary

Elevate Eyecare in Iowa City seeks a General Manager to lead daily operations across retail, lab, and optometric services, ensuring outstanding patient and customer experiences. You will supervise staff, schedule tasks, drive selling strategies, and partner with Marketing to monitor sales and payroll metrics.

Ideal candidates have optical experience and prior management roles, with strong communication, leadership, and analytical skills to uphold compliance and service excellence in a fast-paced

Qualifications

• Optical experience required; previous management experience preferred.
• Excellent verbal and written communication skills.
• Strong leadership and people-management abilities.
• Strong analytical and computer skills with attention to detail.
• Knowledge of vision benefits and medical insurance.

Responsibilities

• Foster an office focused on delivering exceptional patient/customer service.
• Direct daily personnel and operations; assign tasks and schedules.
• Train staff on required skills, policies, and procedures.
• Implement organization selling strategies and report to Marketing.
• Handle daily bank deposits and close totals with Accounting.
• Ensure staff performance meets office goals and payroll needs.
• Primary contact for weekly payroll accuracy.
• Maintain HIPAA compliance and monitor processes and confidentiality.
• Inventory management for optical frames, lab, and office supplies.
• Maintain a safe, clean, inviting environment for patients and staff.

Skills

Verbal and written communication

Leadership and team-building

Analytical skills

Problem-solving and decision making

Organizational skills

Optical prescriptions & measurements

Vision benefits understanding

Job description

Company Description

Elevate Eyecare is dedicated to delivering high-quality local eye care while creating a welcoming, community-centered environment. The organization emphasizes putting patients first and strives to enhance every aspect of the eye care experience. Team members are encouraged to grow professionally within a culture built on respect, collaboration, and enjoyment. Elevate Eyecare aims to elevate eye care to new heights by fostering a vibrant workplace where patients, staff, and the broader community can thrive together.

Role Description

To deliver consistent, high-quality patient and customer experience in a fast-paced environment encompassing retail, lab, and optometric services in order to support the key results of the organization. General Managers meet operational goals by ensuring the following responsibilities are implemented consistently, with an underlying commitment to the organization’s values, the patients and customers, office staff, and excellence in execution.

This position is responsible for:

Fostering an office environment that is focused on consistently delivering exceptional patient/customer service

Daily direct over‑site of personnel and operations of the office, assigning specific tasks, duties, and schedules

Keeping office staff up to date on required skills‑based, policy, and procedure training

Implementation of organization selling strategies

Partnering with Marketing Manager to generate daily, weekly, monthly reports pertaining to sales, insurance, payroll, and staff

Daily bank deposits and sending previous day’s close totals to the Accounting Team

Ensuring staff benchmark performance meets or exceeds office goals

Scheduling staff in accordance with payroll guidelines set by the Market Manager or upper management

Primary point of contact for weekly payroll accuracy of the office staff

Technical Skills and Competencies:

Excellent verbal and written communication skills

Strong leadership, management, and team‑building skills

Strong analytical and computer skills

Sound judgment, problem‑solving and decision making

Organizational skills

Ability to perform all aspects in regard to optical prescriptions, measurements, product

knowledge, adjustments, repairs, troubleshooting patient concerns, verify accuracy of orders

Comprehension of vision and medical insurance

Organizational and Compliance Duties:

Support implementation of new technology and equipment

Schedule meetings with staff to ensure the organization’s policies and procedures are being communicated and adhered to

Maintain compliance with the organization’s confidentiality policy in accordance to the Health Insurance Portability and Accountability Act (HIPAA)

Monitor processes to ensure compliance with the organization’s policies and guidelines

Inventory management: optical frames, lab, office supplies

Maintaining and creating a safe, clean, organized and inviting environment for both patients patients/customers and staff by either assigned or assumed responsibilities.

Requirements

optical experience is required and previous management experience is preferred