General Manager

Broad River Retail; Durham (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401K matching

Paid time off

Employee discount

Career growth opportunities

Job summary

Broad River Retail is seeking a hands-on General Manager in Durham, NC. You will lead 10+ Home Furnishing Consultants, drive sales, mentor staff, and uphold showroom standards to deliver a premier customer experience.

You’ll implement sales strategies, recruit top talent, and coach teams to exceed revenue and service targets. The role requires 5+ years in furniture sales management, a track record of high performance, and strong communication skills.

Qualifications

• Minimum 5 years of experience in furniture sales management, including store-level general management.
• Proven success in high-volume, fast-paced, commission-based retail environments.
• Strong leadership background with experience managing teams of 10+ associates.
• Excellent interpersonal, communication, and presentation skills.
• High level of professionalism and discretion when handling confidential information.
• Strong problem-solving, analytical, and time-management abilities.
• Self-motivated, quick learner able to manage multiple tasks independently.
• Proficient with technology, including iPads, tablets, and basic math skills.
• Willingness to work a flexible 40+ hour schedule, including nights and weekends.

Responsibilities

• Lead all sales activities and initiatives.
• Oversee consistent implementation of processes and policy standards across stores.
• Own and drive sales performance in a retail location with 10+ consultants.
• Recruiting, hiring, and retaining top talent.
• Instruct, demonstrate, practice, and validate a defined sales process with your team.
• Collaborate to exceed customer expectations and maintain showroom standards.

Skills

Leadership

Sales management

Customer focus

Communication

Time management

Job description

Job DetailsJob Location: DURHAM SOUTHPOINT store - DURHAM, NC 27713General Manager

CULTURE SNAPSHOT

Broad River Retail is an organization of integrity, diversity, and culture working together for the purpose of ‘Furnishing Life’s Best Memories’.

At Broad River, we call all our employees “Memory Makers.” We do this because we know everyone who works for our Company has the power to make positive memories not only for our Guests, but also for their families, co-workers, and communities.

We take pride in training and developing our teams so that they can provide a premier customer experience to every Guest. Our Memory Makers are the driving force that has led us to being the largest and fastest-growing Ashley licensee in the U.S. and landing us on the Top Places to Work list two years in a row in our industry.

AT A GLANCE

The General Manager reports directly to the Multi-Unit leader for their area and is part of the Retail Performance. We're seeking a hands-on Retail Sales Leader to drive results, lead a team of 10+ consultants, and uphold high standards in sales performance, customer experience, and showroom operations. This role involves coaching, hiring, and executing key sales strategies while ensuring consistency in processes and exceeding customer expectations. Ideal candidates are energetic, accountable, and passionate about retail leadership.

DAY IN THE LIFE AS THIS MEMORY MAKER

• Champions our Mission, Values, and Customer Beliefs
• Leads all sales activities and initiatives
• Oversees the consistent implementation of processes and policy standards across stores
• Own and drive sales performance in a retail location with 10+ Home Furnishing Consultants
• Recruiting, hiring, and retaining top talent
• Be a hands-on, energetic sales leader with a passion for retail
• Instruct, demonstrate, practice, and validate a clearly defined sales process with your direct team
• Organize multiple competing priorities while meeting deadlines
• Maintain the highest standards of personal and professional conduct
• Maximize your own potential through continual self-improvement and accountability
• Focus on our customers’ needs and strive to exceed their expectations
• Recognize others’ values and work together in a respectful manner
• Seek efficiency through improving processes and technology
• Be accountable to hit the following numbers each week: Revenue to Budget, Sleep Budget, Diamond Care (Furniture Protection), and Sales Per Guest
• Supervises showroom appearance standards from general cleanliness and tidiness to complete and accurate price tagging
• Participates in call to review store results (relative to goals) m-t-d for Sales per Traffic Up and other measurements such as Staffing Levels, Marketing Feedback, and Sales Successes and Opportunities

WORKPLACE ENVIRONMENT

While performing the duties of this job the employee is:

This is an in-store position that is primarily performed on the sales floor and customer facing.

Physical requirements such as extended and frequent periods of standing and walking, moving, and lifting may be required.

Candidates must be able to perform the essential physical requirements to accommodate the functions of this job.

In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to empower individuals with disabilities to undertake the essential duties and responsibilities of the position.

MEMORY MAKER PERKS & BENEFITS

• Salary is based on numerous factors, including experience, knowledge and skill.
• Performance based bonus potential.
• Medical, dental, vision, and life insurance options
• Paid time off and 401K matching contribution
• Employee discount (40%) at BRR locations
• Internal Opportunities for career growth and advancement

OUR COMMITMENT TO YOU

Broad River Retail is committed to creating a place where everyone feels respected, valued, and able to reach their full potential. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of Memory Makers, we firmly believe our work is at its best when everyone feels free to be their most authentic self.

QualificationsWHAT YOU’LL NEED TO SUCCEED

• Minimum 5 years of experience in furniture sales management, including store-level general management
• Proven success in high-volume, fast-paced, commission-based retail environments
• Strong leadership background with experience managing teams of 10+ associates
• Excellent interpersonal, communication, and presentation skills
• High level of professionalism and discretion when handling confidential information
• Strong problem-solving, analytical, and time-management abilities
• Self-motivated, quick learner able to manage multiple tasks independently
• Proficient with technology, including iPads, tablets, and basic math skills
• Willingness to work a flexible 40+ hour schedule, including nights and weekends