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Diamonds Direct is seeking a General Manager to lead store performance, develop a high-performing team, and deliver a premium luxury client experience. You will own revenue and profitability, guide CRM-driven engagement, and partner with operations to ensure seamless store readiness.
Ideal candidates have extensive leadership experience in luxury retail, a proven track record of KPI achievement, and the ability to mentor Store Managers and sales professionals in storytelling and clienteling.
The General Manager is the primary leader of the store, accountable for overall business performance, team effectiveness, and delivering a best-in-class luxury client experience. This role owns revenue, profitability, KPI achievement, and the alignment of sales, operations, and client engagement to drive sustained market growth.
The General Manager translates company strategy into consistent daily execution by leading with presence, coaching with intent, and holding the team accountable to clear performance standards across all aspects of the business.
In partnership with the Store Manager and Operations Manager, this role ensures seamless alignment between front-of-house execution and operational excellence, while maintaining full ownership of store performance, leadership development, client experience, and community presence.
At Diamonds Direct, success is built on meaningful relationships—not transactions. The General Manager fosters a high-performing, team-oriented environment where individuals are empowered to bring their authentic selves to work, continuously grow their capabilities, and deliver elevated, story-driven client experiences that build long-term loyalty and brand differentiation.
Do YOU have what it takes to be a Diamonds Direct RHINO??
The General Manager is the primary leader of the store, accountable for overall business performance, team effectiveness, and delivering a best-in-class luxury client experience. This role owns revenue, profitability, KPI achievement, and the alignment of sales, operations, and client engagement to drive sustained market growth.
The General Manager translates company strategy into consistent daily execution by leading with presence, coaching with intent, and holding the team accountable to clear performance standards across all aspects of the business.
In partnership with the Store Manager and Operations Manager, this role ensures seamless alignment between front-of-house execution and operational excellence, while maintaining full ownership of store performance, leadership development, client experience, and community presence.
At Diamonds Direct, success is built on meaningful relationships—not transactions. The General Manager fosters a high-performing, team-oriented environment where individuals are empowered to bring their authentic selves to work, continuously grow their capabilities, and deliver elevated, story-driven client experiences that build long-term loyalty and brand differentiation.
Own full-store financial performance, including revenue, Gross Profit (GP$), and KPI achievement
Drive execution of sales strategies that support both immediate results and long-term market growth
Translate company and district priorities into clear expectations, daily behaviors, and accountability routines
Maintain a strong, visible presence on the sales floor to drive engagement, productivity, and conversion
Monitor business trends, performance gaps, and operational indicators; take timely action through coaching, staffing, and prioritization
Reinforce a relationship-driven selling approach that prioritizes trust, client loyalty, and lifetime value over transactional outcomes
Ensure disciplined execution across key drivers of profitability, including pricing integrity, CRM utilization, client follow-up, and order management
Recruit, develop, and retain high-performing leaders, sales professionals, and support team members
Coach the Store Manager and Operations Manager to lead effectively within their respective areas of ownership
Develop the sales team to deliver a consultative, story-driven client experience, including:
Discovery rooted in understanding the client’s story and intent
Product storytelling that connects craftsmanship, design, and emotional significance
Value presentation that elevates meaning beyond product features
Provide real-time coaching, roleplay, and feedback to reinforce behaviors that build trust and drive results
Partner with leadership to create and execute individualized development plans that support performance and career growth
Build and sustain a strong internal bench by identifying and developing future leaders
Own the end-to-end client experience across all touchpoints, ensuring a consistent luxury standard
Ensure every client interaction is personalized, intentional, and emotionally engaging
Support the team in creating memorable experiences through storytelling, presentation, and thoughtful follow-up
Build and maintain relationships with key clients, community partners, and local market contacts
Drive client loyalty through repeat business, referrals, and community engagement
Ensure visual presentation and merchandising align with brand standards and local market expectations
Drive consistent and effective use of CRM tools to support client retention, engagement, and sales conversion
Ensure execution of:
Personalized follow-up based on prior interactions
Proactive outreach and appointment setting
Milestone-based engagement (events, anniversaries, life moments)
Accurate and complete client data capture
Monitor CRM activity and quality of engagement to ensure consistency, accountability, and results
Leverage reporting tools and performance insights to identify opportunities and guide action plans
Partner with the Store Manager and Operations Manager to ensure operational execution supports sales priorities and client expectations
Oversee overall store readiness, including staffing, scheduling, and daily execution across all functions
Maintain awareness of inventory, special orders, repairs, and operational processes to support proactive decision-making and communication
Ensure showroom presentation, product availability, and staffing levels align with delivering a seamless client experience
Resolve issues impacting the client journey while maintaining full ownership of the store experience
Reinforce a culture of ownership, urgency, and cross-functional collaboration
Create and sustain a performance-driven, team-oriented culture grounded in accountability, ownership, and premium client service
Set and reinforce clear expectations across sales performance, CRM execution, service standards, teamwork, and leadership behaviors
Promote company direction and initiatives with a positive, solutions-oriented mindset, ensuring alignment to business strategy
Model accountability in executing company directives, reinforcing consistency and commitment across the store
Inspire engagement and confidence during periods of change through clear communication and leadership presence
Foster an environment where team members take pride in delivering meaningful experiences, building relationships, and representing the brand
Lead community engagement efforts and store events that strengthen market presence and client connection
Our Core Expectations: Be You. Grow. Outshine.
Be You
Model authenticity, integrity, and confidence, creating an environment where team members can bring their full selves to work while upholding a polished, professional brand standard.
Grow
Develop the business and team at every level—strengthening capabilities in selling, storytelling, clienteling, leadership, and operational excellence through consistent coaching and feedback.
Outshine
Set and uphold high standards that drive accountability, elevate the client experience, and deliver exceptional results that distinguish the brand in the market.
To perform this job successfully, an individual must consistently demonstrate business ownership, luxury client service judgement, people leadership, and operational discipline. The requirements listed are representative of the knowledge, skill, and ability required, and reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
7+ years of progressive leadership experience in retail, luxury, or commission-based sales environments, with demonstrated accountability for full-store performance (revenue, profitability, and KPI achievement)
Proven experience leading through leaders, including development of Store Managers, department leaders, or equivalent roles
Strong background in luxury or consultative selling environments, with the ability to model and coach relationship-driven sales behaviors
Track record of driving business results, including revenue growth, margin performance, and client retention
Experience building and developing high-performing teams, including hiring, coaching, succession planning, and performance management
Demonstrated ability to translate strategy into execution, aligning people, processes, and priorities to achieve business outcomes
Experience owning client experience strategy, including clienteling, CRM utilization, and community engagement initiatives
Exposure to multi-unit, district, or regional partnership preferred, with ability to align to broader company initiatives and leadership expectations
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must occasionally lift and/or move up to 50 pounds. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand; walk and reach with hands and arms. The employee is occasionally required to sit and stoop, kneel, crouch, or crawl.