General Manager

Planet Fitness; Burlington (WA); On-site; USD 59,000 - 65,000; Full time

Benefits offered by this job

401K Retirement Fund (Employer match)

Free employee Black Card Membership

Growth Opportunities

Competitive pay

Community involvement opportunities

Job summary

Planet Fitness in Burlington, WA seeks a General Manager to lead daily club operations, supervise the team, and drive member satisfaction. You will oversee front desk, maintenance and fitness staff, while ensuring policy compliance and safety. Reports to the Regional Manager and develops succession for regional leadership.

The GM role emphasizes leadership, budget accountability, sales and service quality, with growth opportunities and a supportive, inclusive environment.

Qualifications

• Bachelor’s Degree in a related field preferred.
• NASM or ACE certification preferred.
• Prior management experience preferred.
• Customer service, sales and gym/fitness experience preferred.
• Good understanding of Microsoft Office.

Responsibilities

• Oversee gym operations and adherence to policies.
• Supervise Assistant GM and front desk, maintenance and staff.
• Ensure club cleanliness and equipment upkeep.
• Manage finances: revenues, expenses, payroll, EBITDA and margins.
• Lead marketing efforts and local advertising.
• Hire, coach and schedule staff; conduct evaluations.

Skills

Strong leadership

Management

Sales & marketing

Budgeting & finance

Customer service

Team development

Operations management

Communication

Education

Bachelor’s Degree

Business administration

NASM/ACE certification preferred

Job description

Job Details

Job Location: 403 Burlington - Burlington, WA 98233

Position Type: Full Time

Salary Range: $59,000.00 - $65,000.00 Salary/year

Job Category: Management General Manager

Reports to: Regional Manager

Company & Benefits

As one of the largest independently owned operators of Planet Fitness clubs, Ohana Growth Partners’ core purpose is to inspire people to change their lives (and have fun doing it)! We arean equal opportunity employer who celebrates diversity and equity and are committed to creating an inclusive environment for all employees.

Some of our benefits include:

• Positive and professional environment where our brand promise is “Judgement Free Zone”
• Growth Opportunities: over 90% of our management team started as an entry level team member
• Competitive pay
• 401K Retirement Fund (Annual discretionary employer match up to 6%)
• Regular involvement in community outreach events
• Free employee Black Card Membership

Job Description Summary

The main function of the General Manager (GM) position is to manage and control the day-to-day operations of the club according to set policies, procedures, and business practices. This person is responsible for the supervision of the Assistant General Manager, and all front desk customer service, maintenance, and fitness training personnel of the gym and accountable for achieving the desired goals and expectations of the gym. The position reports directly to the Regional Manager. The GM position is also intended as a means of development, training, preparation, and succession for the Regional Manager position.

Essential Job Functions

• Actively promote company’s business philosophies, brand promise, core purpose and values;
• Oversee the entire operation of the gym according to defined policies and procedures;
• Ensure the gym opens and closes promptly for all clubs that are not 24/7 or 24/5;
• Ensure the club’s cleanliness and appearance are of the highest quality, fix minor maintenance issues, maintain equipment, and conduct regular inspections;
• Oversee all financial aspects of the company including, but not limited to earnings (EBITDA), revenues, expenses, payroll, payroll as % of revenue; and merchandise sales margins;
• Oversee member services and track EFT Rates, Close Rates, Tour Rates, Close Rate on Tours, Black Card Sales Rates, Retention Rates, and Fitness Training Rates;
• Interview and hire new candidates;
• Coach and train employees;
• Schedule staff to adequately cover operational needs and possess availability to workdays, evenings, overnight (for 24 hour clubs), weekends, holidays, and fill in for employee absences;
• Supervise all staff and maintain knowledge of all position functions within the club;
• Calculate employee hours worked and coordinate with payroll;
• Manage performance and discipline;
• Conduct monthly and annual employee evaluations;
• Maintain attendance records and other records required by law;
• Conduct employee and member surveys;
• Manage purchasing and authorize all expenditures;
• Manage all marketing efforts and work with marketing team to plan and places external ads as well as ensuring internal advertising is being conducted;
• Oversee and engage in competitive shopping efforts;
• Meet and greet potential members and provide them with a tour of the club;
• Answer member questions and resolve issues;
• Prepare all administrative forms and reports;
• Assist and support surrounding clubs on an as-needed basis;
• Demonstrate a commitment to diversity, equity, and inclusion that embraces the contributions of all team members;
• Embrace a service culture as an empathetic servant leader;
• Strive to be world class, humorous, inspirational, and memorable in every action we take;
• Make decisions based on what is best for our team as well as our business;
• Believe in and promote the company’s core values, business philosophies, core purpose, and brand promise; and,
• Perform all other duties as assigned or required.

Education & Experience

• Bachelor’s Degree in Exercise Science, Kinesiology, Sports Management, Business Administration, or a related discipline preferred;
• Certifications from National Academy of Sport Medicine (NASM) or the American Council on Exercise (ACE) preferred;
• Prior management experience preferred;
• Previous customer service, sales, and/or gym/fitness experience preferred;
• Good understanding of business application programs including Microsoft Office.

Skills and Abilities

• Understand and be able to communicate the Judgment Free Zone concept;
• Demonstrate strong leadership and management qualities;
• Demonstrate a take‑charge attitude and champion change;
• Ability to understand business concepts, profits and loss, and drive sales;
• Demonstrate a willingness to pitch in, do whatever is needed, and possess a drive for results;
• Demonstrate enjoyment and ease at working with people;
• Excellent phone, communication, organization, and interpersonal skills;
• Accuracy with numbers;
• Ability to follow direction of management and convey initiatives to the team;
• Ability to work well independently and with others;
• Positive attitude and willingness to help others;
• Ability to maintain composure and convey empathy in difficult situations; and,
• Ability to recognize and learn from mistakes.

Physical Environment & Requirements

• Primarily indoor environment with normal exposure to light, sound, heat, and cold;
• Must be able to frequently walk, stand, bend, stoop, kneel, crouch, grasp, and reach;
• Must be able frequently move, lift, push, pull, carry at least 60 lbs.;
• Must be able to operate equipment such as vacuums and floor scrubbers;
• Exposure to standard cleaning fluids and chemicals;
• Must be able to recognize, identify, and judge behavior within environment; and,
• Must have the ability to communicate information and ideas so others will understand and must be able to exchange accurate information.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. This description reflects management’s assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned. This job description is subject to change at any time.