General Manager

vasafitnessexternalcareers; American Fork (UT); On-site; USD 60,000 - 71,000; Full time

Benefits offered by this job

Gym memberships

401(k) & EAP

Paid time off

Career growth

Job summary

VASA Fitness in American Fork, UT, seeks a General Manager to run the club business, lead up to 70 staff including six department heads, and drive membership growth and service excellence. You’ll coach teams, manage performance, and shape a high-energy culture focused on accountability and member outcomes.

The role offers a total annual compensation of $60,000–$71,000 with potential for a $14,000 annual bonus, plus benefits and growth opportunities within a rapidly expanding brand.

Qualifications

• 4+ years of leadership experience in fitness, retail, hospitality, or multi-department service environments.
• Experience coaching teams to execute sales strategies and deliver results across membership enrollment, personal training, and service upgrades.
• Strong leadership presence with a track record of developing leaders and building engaged teams.
• Belief in VASA's mission to help people get healthy, feel strong, and be their best.
• Proficiency with Microsoft Office Suite.

Responsibilities

• Lead club operations and a team of six department leaders.
• Own business performance, drive revenue, manage labor, and ensure accountability.
• Coach teams on sales conversations, memberships, personal training, and service upgrades.
• Foster a positive, high-energy culture and develop future leaders.
• Maintain a high-performing, compliant, safe club with strong customer experience.

Skills

Leadership

Sales coaching

Communication

Problem solving

Organizational skills

MS Office

Education

Bachelor's degree in Business/Management

Tools

Microsoft Office Suite

Job description

At VASA Fitness, we're more than a gym--we're a community built on unity, passion, love, integrity, fun, and trust. We create UPLIFTing experiences for everyone through inclusive, accessible, and on-trend fitness. VASA is a place where lives are changed through authentic connections, growth, and support--for both members and team members.

This is your opportunity to run a high-energy fitness business, develop future leaders, and make a real impact in your community.

JOIN OUR TEAM AS A GENERAL MANAGER!

This is a high-impact leadership role responsible for running the entire club business--leading a team of department heads, owning overall performance, and creating a culture of accountability, energy, and growth.

Total annual compensation ranges from $60,000-$71,000 with an additional $14,000 in bonus potential.

HOW YOU WILL CHANGE LIVES

The General Manager (GM) leads club operations, owning both business performance and team development. You'll oversee up to 70 employees, including six department leaders responsible for membership growth, personal training clients, and club experience.

Through consistent coaching and presence on the floor, you'll set the standard for sales execution and coach teams to consistently convert through authentic membership conversations, personal training growth, and service upgrades that deliver real value to members.

By combining business strategy, sales leadership, and operational excellence, you'll build a high-performing club where members achieve their goals and team members grow their careers.

WHAT'S IN IT FOR YOU?

When you join VASA, you'll find more than a job--you'll find a place to belong. Our leaders believe in our mission, have high standards, and give energy to others every day.

• Wellness is a priority! All employees receive two complimentary gym memberships. One for you and one to share--plus discounted personal training sessions
• All employees are eligible to participate in 401(k) options and the Employee Assistance Program -- FREE therapy, financial advising, legal advice, and more
• Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
• Opportunities for career growth within a rapidly expanding company

COMPENSATION DETAILS

• $60,000--$71,000 base salary plus commission eligibility
• $1,000 monthly bonus eligibility based on club performance
• Up to $200 additional monthly kicker for exceeding key performance targets

The stronger your club performs--across membership growth, sales, retention, and operational results--the greater your earning potential.

WHAT WE'RE LOOKING FOR

We're searching for a confident operator and inspiring leader who can balance business performance with people development.

• Proven ability to drive revenue, manage labor, and lead overall business performance
• Experience coaching teams to execute sales strategies and deliver results across membership enrollment, personal training, and service upgrades
• Strong leadership presence with a track record of developing leaders and building engaged teams
• Belief in VASA's mission to help people get healthy, feel strong, and be their best
• 4+ years of leadership experience in fitness, retail, hospitality, or a multi-department service environment
• Strong communication, problem-solving, and organizational skills
• Ability to inspire accountability and build a positive, high-energy culture
• Proficiency with Microsoft Office Suite

Preferred:

• Bachelor's degree in Business, Management, or a related field

WHAT DOES SUCCESS LOOK LIKE?

• Managing and developing six department leaders who each oversee teams within the club
• Building a high-performing organization rooted in accountability and VASA's core values
• Consistently achieving monthly membership, personal training, and STUDIO revenue targets while effectively managing labor and operational costs
• Holding department leaders accountable to sales goals and conversion metrics across all revenue streams
• Maintaining operational excellence with a clean, safe, and well-run facility
• Developing future leaders within the club and building a strong internal leadership bench

We are proud to be a Great Place to Work® certified company!

Location:648 East State Rd, American Fork, Utah 84003