General Manager

Hazy Mountain Vineyards & Brewery; Afton (VA); On-site; USD 50,000 - 80,000; Full time

Job summary

A leading winery in Afton seeks a General Manager to oversee daily operations and lead the tasting room team. Responsibilities include staff management, driving sales, and ensuring excellent customer service in a beautiful vineyard setting, offering competitive salary and professional development opportunities.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• Proven experience as a General Manager or in hospitality leadership.
• Strong knowledge of wines and winemaking.
• Ability to work flexible hours including weekends.

Responsibilities

• Oversee daily operations of the tasting room.
• Hire, train, and supervise staff.
• Develop sales strategies to increase memberships.

Skills

Leadership

Customer Service

Organizational Skills

Sales Strategy

Education

Bachelor's degree in Business, Hospitality Management or related field

Tools

Point-of-Sale (POS) Systems

Microsoft Office Suite

Job description

18 hours ago Be among the first 25 applicants

Hazy Mountain Vineyards is a premier winery nestled in the heart of Afton Known for its exquisite wine and stunning views, our venue offers a beautiful Tasting Room, an elegant 8-bedroom on-site villa, and a large-scale event venue perfect for weddings, private events, and corporate gatherings. We pride ourselves on delivering an unparalleled experience for our guests while maintaining a focus on exceptional service, high-quality products, and memorable events.

We’re seeking an experienced, hands-on, people-focused General Manager to oversee daily operations and lead the tasting room team.

Position Overview

As the General Manager, you will be responsible for overseeing all aspects of tasting room operations, including staff management, customer service, sales, and overall guest experience.

Key Responsibilities

• Managing daily operations of the tasting room, ensuring a smooth and efficient workflow.
• Hiring, training, and supervising tasting room staff to provide exceptional customer service.
• Developing and implementing sales strategies to increase wine sales and memberships.
• Assisting and managing with private and public events on the property.
• Assisting with Villa oversight and management
• Maintaining a welcoming and attractive tasting room environment.
• Coordinating events and special tastings to enhance the guest experience.
• Managing inventory, including ordering and restocking wines and merchandise.
• Ensuring compliance with all health and safety regulations.
• Handling customer inquiries, feedback, and complaints in a professional manner.
• Collaborating with the marketing team to promote the tasting room and events.
• This position will report directly to the VP of Hospitality.

Qualifications

• Proven experience as a General Manager or similar leadership role in the hospitality or wine industry.
• Strong knowledge of wines and the winemaking process.
• Excellent leadership and team management skills.
• Outstanding customer service and interpersonal skills.
• Ability to work flexible hours, including weekends and holidays.
• Strong organizational and multitasking abilities.
• Proficiency in point-of-sale (POS) systems and Microsoft Office Suite.
• A passion for wine and hospitality.

Preferred Qualifications

• Bachelor's degree in Business, Hospitality Management, or a related field.
• Experience working in a winery, vineyard, or similar venue environment.

Why Join Us?

At Hazy Mountain Vineyards, we offer more than just a job—we offer the opportunity to become part of a thriving, growing business that is passionate about delivering exceptional experiences. You’ll work with a dynamic team, have the chance to lead the charge on sales strategy, and make a direct impact on the continued growth and success of our brand. In return, we offer a competitive salary, a collaborative work environment, and opportunities for professional development.

How to Apply

Interested candidates are invited to submit a resume and cover letter outlining their qualifications and experience, along with a brief description of why they are a good fit for this role.

Equal Opportunity Employer

Hazy Mountain Vineyards is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Additional Notes:

This job description should be used as a guiding framework. It’s essential to maintain flexibility as the role and responsibilities may evolve as the winery continues to grow.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management

• Industries

  Wineries

Referrals increase your chances of interviewing at Hazy Mountain Vineyards & Brewery by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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